So this is a style of banner that we have used on mobile over the last
year. We have previously had good feedback about the mobile version with
people feeling it was less obtrusive to the reader experience. This banner
that you saw was one of our first attempts at seeing whether transferring
this to desktop was even a viable idea.
That test showed this design had a huge amount of potential from a
fundraising point of view, between a 60% & 90% increase in donations.
However we felt that the banner wasn't quite providing the same experience
as we were getting on mobile. The size was larger and so we think that we
can refine the concept so that it remains effective but making it less
intrusive both than it’s current form and our current control banner (
We are working a number of smaller versions that are a little more in
keeping with the experience provided on mobile, so keep in mind this is far
from a finished version.
I would like to emphasis that we are not committed to this. It's certainly
a change from what we have had in the past and, based on that, both I and
my colleagues would genuinely like to hear people's views on this type of
banner. For now this banner will be limited to testing and our current
small banner (
will be remaining our control. We would like to do a few more tests with an
improved take on this style and I would be happy to share the outcomes of
those if it would help inform the discussion.
On Thu, Dec 1, 2016 at 8:56 PM, geni <geni...@gmail.com> wrote:
> Screenshot of what I mean:
> Inline ads are generally considered to be something that gets into
> scummy advertising territory (for example even adblock plus's rather
> questionable Acceptable Ad policy doesn't accept them).
> On a related note the FAQ appears to be out of date:
> Unless we are still in the 2015-2016 fiscal year.
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