I took it way differently. What I read was "when personas are based on the pre-conceived assumptions and biases a designer may have, then that is bad."
So, when the personas are not built on objective research, they are not correct and thus not helpful. I really don't know what the true intent of his statement was, but that's how I took it. Seems like common sense that designers wouldn't need a persona of themselves if they are building for, well, themselves. Jeff On Nov 16, 2007 9:20 AM, Jared M. Spool <[EMAIL PROTECTED]> wrote: > I think what Alan was trying to say is this: > > Personas are a tool for helping a team understand better who their key users > are and what those users need from the design. > > If the team already understands this, then they don't need personas. > > One context where a team may already understand this is when they are > designing for themselves. In this case, personas won't add much value. > > (I wrote more about this here: http://tinyurl.com/2hpxzr ) > > Jared > > Jared M. Spool > User Interface Engineering > 510 Turnpike St., Suite 102, North Andover, MA 01845 > e: [EMAIL PROTECTED] p: +1 978 327 5561 > http://uie.com Blog: http://uie.com/brainsparks > > > On Nov 16, 2007, at 9:10 AM, Jeff White wrote: > > > I took it that way too, Jim. > > > > > Kind of like asking a pizza guru when pizza wouldn't be the ideal meal > > to consume, and she goes "when it's not made right". :-) > > > > > Jeff > > > > > On Nov 16, 2007 12:43 AM, Jim Drew <[EMAIL PROTECTED]> wrote: > > > > > > On Nov 13, 2007, at 1:24 PM, Alan Cooper wrote: > > > > > > The place where personas would not be useful is where the persona is > > elaborate camouflage for a designer creating self-referential > > solutions. > > In other words, personas help designers design for users. When > > personas > > are used to help designers design for themselves instead, that would > > be bad. > > > > > That's where poorly created personas aren't useful, not where personas > > in general aren't useful, no? > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
