"On choosing strategy. We do not do market research. We just to make great products. When we created the iTunes Music Store, we did that because we thought it would be great to be able to buy music electronically, not because we had plans to redefine the music industry. I mean, it just seemed like writing on the wall that eventually all music would be distributed electronically. Why have all this [cost] when you can just send electrons around easily?"
"On catching the next wave. Things happen fairly slowly, you know. These waves of technology, you can see them way before they happen, and you just have to choose wisely which one's you're going to surf. If you choose unwisely, then you can waste a lot of energy, but if you choose wisely, it actually unfolds fairly slowly. It takes years. One of our biggest insights [years ago] was that we didn't want to get into any business where we didn't own or control the primary technology, because you'll get your head handed to you. ***We realized that for almost all future consumer electronics, the primary technology was going to be software.*** And we're pretty good at software. We could do the operating system software. We could write applications like iTunes on the Mac or even PC. We could write the software in the device, like you might put in an iPod or an iPhone. And we could write the back-end software that runs on a cloud, like iTunes. So we could write all the these different kinds of software and tweed it all together and make it work seamlessly. And you ask yourself, What other companies can do that? And it's a pretty short list." -- Steve Jobs, from the March 17, 2008 issue of Fortune Magazine, pages 72- 74. Emphasis added. -- Andrei Herasimchuk Principal, Involution Studios innovating the digital world e. [EMAIL PROTECTED] c. +1 408 306 6422 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
