Joshua Marinacci wrote: > On Sep 2, 2008, at 12:56 PM, kirk wrote: > > >> Joshua Marinacci wrote: >> >>> How so? It's super simple to make your own soda. You could start a >>> company doing it for under 100k$. >>> >> and many do which is why you have no-name brands in stores. But if you >> are in Chicago and you want a cola and you've a choice of the no-name >> brand and coke, which one are you going to pick? I bet coke (or Pepsi) >> because along with the branding comes a familiarity of knowing what >> you >> are going to get. I have no idea of what no-name cola is and I don't >> want to learn so the easy out is Coke. Anyways, any answer that >> comes up >> here is going to be so overly simplified and limited that it's going >> to >> be wrong at some level. >> > > While it is a simplification, I think it holds a truism. With clever > use of brand building over a very long period of time colas are not a > commodity market the way that, say, sugar and flour are, even though > it easily could be. > This says it quicker (and better) than I could. http://en.wikipedia.org/wiki/Barriers_to_entry#cite_note-about-0
-K > - J > > >>> There are lots of microbrews which >>> follow this same concept and are able to profitably compete against >>> Bud and Coors. >>> >>> >> Right, some how the idea of going into a pub in Belgium and ordering >> Trappist cola doesn't seem so appealing. ;-) >> >> -K >> >> >> > > > > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "The Java Posse" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/javaposse?hl=en -~----------~----~----~----~------~----~------~--~---
