Charlotte Entrepreneurs Online, Inc. wrote:
> Are you of the impression that Yahoo is a "search engine"?
Nope. As you note in the other discussion, they're a directory. It's
more the Internet community that has caused the misperception.
> My "beef" is that I believe they have represented themselves as a search
> engine. My impression and experience is that the vast majority, if not all,
> of the general internet population believes them to be a search engine.
They may well have, but I never got that impression.
> If they are a "directory" that is determined to list only the "best of the
> best", then why don't they say that on their submission area? Why is it you
> can at anytime find sites that are listed there that you and I both know are
> not worth the bandwidth they are displayed on? Why are there so many dead
> links? Why can one site get rejected numerous times, then all of a sudden
> get listed?
These are good points. I've never had a problem with Yahoo. Every site
submitted has been listed where I asked within several days, and
occasionally they have broken rules and listed a site in extra places
(beyond 2) for me.
A lot may depend on which editor you get, though. There are hundreds of
them . . .
> My conclusion, as it has been all along, and was confirmed during my
> conversation with this Yahoo representative, is that they no longer find it
> "resourceful" to serve the internet community as a whole...instead focusing
> their attentions to the small minority with the big checkbooks...their
> advertisers.
Oh, not sure I'd go that far. Their daily picks certainly tend to suck
up to sponsors, and I have largely given up hope of getting sites listed
there without hiring a lobbyist. But on the whole, the last two
submissions I made (both this month) have been treated farily and
quickly . . . and both are non-profit.
> I know for us, this misrepresentation has a direct impact on our business.
> The first thing clients want to know is "will we be listed in Yahoo?". If
> you even attempt explain that you will do your best, blah, blah, blah,
> bottom line is if they don't get in there, it reflects poorly on you as the
> webmaster, and in many cases we have found, reflects poorly on traffic
> volumes. These reflections do not lend themselves to referrals or repeat
> business.
So write an FAQ for your customers explaining how the process works
before they ask. :) I'd take issue with anyone who believes a simple
Yahoo listing can really affect traffic volume, though--unless you get
in their picks of the day or week. I've never found yahoo to be a
traffic generator, but simply a consistent source of regular visitors
over the long haul.
> I think we could all benefit from hearing what others have experienced and
> what others think themselves, and have found the perception of their clients
> to be.
I guess I've had different experiences with them. :)
Brett
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