It never hurts to contact someone in the program, or the head of the
program and just ask how seriously they take grades. Some schools put a
lot of value on things like GRE / portfolio / work experience, but
sometimes it is simply a matter of what the admissions committee for a
specific
Prachi Sakhardande wrote:
Hi There
Here's a question to all the avid bloggers on this list.
How do you draw the line between what work related stuff you can blog
about?
I think it depends on where you work, both in terms of the firm and the
country. In the US, we have this recent thing
Uday Gajendar wrote:
Speaking as a Master's degree holder, i'm biased but I'd say the
advantages are primarily:
That pretty much lines up with my desire to go back to grad school,
especially #3. I've got a ton of industry experience in related
disciplines, but taking a year or two off of
I'm sorry, but what's your point?
Angel Marquez wrote:
spectator
On Fri, Jun 20, 2008 at 5:11 PM, j. eric townsend [EMAIL PROTECTED]
mailto:[EMAIL PROTECTED] wrote:
Uday Gajendar wrote:
Speaking as a Master's degree holder, i'm biased but I'd say the
advantages
More info on the new Master of Tangible Interaction Design, including
instructions on how to apply:
http://code.arc.cmu.edu/mTID
--
jet / KG6ZVQ
http://www.flatline.net
pgp: 0xD0D8C2E8 AC9B 0A23 C61A 1B4A 27C5 F799 A681 3C11 D0D8 C2E8
Benjamin Ho wrote:
Instead of the catchy title naming Google, the author should have
called it, Is the Internet making us stupid?
I've been taking some classes at CMU with people half my age. It's
amazing how few of them are familiar with the research tools I grew up
on, say, the Readers
Shaun Bergmann wrote:
(however yes, the repetitive strain injuries yet to be discovered are going
to be fun to watch for)
Why are those 3d/space balls always sitting way forward on someone's
desk? Why not beside the chair, or held in the lap like a game
controller? In the dark ages I
Meredith Noble wrote:
Hi folks,
Does anyone know where I could find a list of best practices around
login security? I'm looking for an overview of the most common
techniques and how they relate to both security and user experience --
pros and cons.
Putting on my professional security hat for
One other note:
- Emailing lost passwords to users
Never, ever, ever store passwords in the clear, anywhere. If a user
forgets their password, generate a temporary one and ask them to create
a new password.
Plenty of people re-use passwords on different sites, all it takes is
for one of
Meredith Noble wrote:
I meant more of email a reset password link to users. Then again, your
approach might be better because people can navigate to the site on
their own rather than trusting a link in an email (which could be
phishing them, technically). Would you agree?
Well, it's not
seth b wrote:
Think of it as a blog with smaller updates.
Many of the people I know who use twitter will ignore it for hours at a
time during the day and *not* come back and play catchup.
These days, if I want a specific person to know something, I stick to
the email.
--
jet / KG6ZVQ
David Malouf wrote:
What makes twitter work where other micro-blogs fall short?
Critical mass. Seriously, I tried the other ones but not enough of my
friends were there to keep me there. Sames goes for LiveJournal -- I
don't use it because of the feature set, but because it has critical
Alan Wexelblat wrote:
Google's EULA for Chrome claims the right to use, redistribute, and
profit from, any content created in Chrome.
If so, ow on earth can that be legal, much less enforceable?
--
jet / KG6ZVQ
http://www.flatline.net
pgp: 0xD0D8C2E8 AC9B 0A23 C61A 1B4A 27C5 F799 A681
Damon Dimmick wrote:
This reminds me on a few years back when Salon.com (which I admit I
don't read much except for articles by Paglia) was going down the tubes,
tried a pay-subscription based solution (which didn't work) and ended up
shifting its model.
Salon still has paid memberships, you
I haven't seen this posted yet, Bruce Schneier on how to pick a secure
password. Some good information in here, and while he's not a usability
expert, Schneier totally gets the security-vs-usability problem:
http://www.schneier.com/blog/archives/2007/01/choosing_secure.html
--
jet / KG6ZVQ
of FB, especially when compared to the
value I get out of Salon's news/entertainment articles.
Damon Dimmick wrote:
Would you be willing to watch similar ads at log-in time? Just curious.
-Damon
j. eric townsend wrote:
Damon Dimmick wrote:
This reminds me on a few years back when Salon.com
About 10 years ago when I was making my own magnets, blank fridge
magnets were much cheaper at craft stores than at office supply stores
and there was a wider range of sizes/shapes.
Chauncey Wilson wrote:
You can buy magnetic sheets and print out whatever you want at most of
the large office
David Malouf wrote:
1) Why is the only way up, out? Why can't we do what Luke Wroblewski
and others at Yahoo have done and go the route of the Design
Principal, the non-management role?
This is the sort of thing that's been done with engineering for at least
a couple of decades (that I know
Regnard Raquedan wrote:
My issue with twitter is that discussions
I don't think I'd ever try having a dicussion over twitter.
IMHO, twitter was designed for @jennyholzer and the rest of us are just
tagging along for the ride.
--
J. Eric jet Townsend, CMU Master of Tangible Interaction
Will Evans wrote:
Does anyone have a 'suitcase' where the stick stuff they find?
When I was taking undergraduate design classes, this was called a
sketchbook.
:-)
As much as I like the computers and tah wehbs, I still prefer working
with tangible objects. Lately if I see something online
I've been doing this with my xv6800 (and before that, the 6700). I take
pictures of stuff then when I sync, they get transferred to my incoming
photo directory for me to sort/massage as needed.
I've also started shooting video this way -- the xv6800 camera is 2M and
shoots some pretty nice
Andy Polaine wrote:
I have 33 notebooks going all the way back to my university days when I
first started numbering them - these days they're mostly Moleskines or
Miquel Rius ones (if I can my hands on them). It's not a terribly formal
process though. They switch from being notebooks to
Other than, On the computer.
Where do you use it relative to your keyboard -- which I'm (incorrectly)
assuming is directly in front of you. Do you hold it on your lap? Put
it where your mouse pad would go? Prop it on the keyboard?
I'm just getting around to learning to use an Intous3 6x9
The Secrets of the 2008 Campaign is an excellent read, but there's a
really screwy navigation flaw.
When you get done with each chapter (which are divided into pages much
longer than my screen), you can't just click go to next chapter or
something. You have to remember what chapter you're on
Mark Ahlenius wrote:
Trust me this is a pain. I think right now if I had to purchase another
appliance, I'd go out of my way to not get one with a clock. ;-} No
wonder so many households have the flashing 12:00's on their (old) VCRs.
Or at least a way to dim or turn off the display. I've
William Brall wrote:
the on pixels off. This will prevent burn in, as all the pixels will
get exactly the same amount of wear,
Just to be pedantic, this will not prevent burn-in. This solution
causes the display to fail sooner-but-evenly. *All* the pixels will
wear out at the same time --
Andy Polaine wrote:
The assumption is that a
faxed document is somehow a proof of veracity than an EPS signature on
an electronic document. They are, of course, both easily faked.
I've been in security for a long time now, and while I know that things
are easily faked, I also know what makes
Lindsay Watt wrote:
Hey folks,
This may interest some of you. Oblong Industries has created a mind-blowing
Minority Report-like operating system. Be sure to watch the (3 minute)
video in its entirety.
http://oblong.com/
v. cool looking, but my arms got tired just watching that... Maybe if
Disregarding how quickly or efficiently studies have shown that we can
parse text under different color combinations...
I'm somewhat light sensitive and I can easily say that black text on a
white screen is something I can only handle for an hour or two at most
when I'm looking at a computer
Andy Polaine wrote:
Seriously, though, the reality of many goods and services isn't
once bitten, twice shy but once bitten, forever a walking vampire
of whatever system bit you. Buy a Nikon DSLR and a few Nikon lenses,
it's a bit switch to move to Canon.
...but at least you get to take all
For what class of users can we assume that? I ask because I'm around a
few 60+ people who have trouble with many sites on the web and the
feeling they have to re-learn how to use the bank website because it
changed.
Can you better define the people who are going to be using this? It
would
Peter Bird wrote:
shows the projected physical locations of
trains in Switzerland based on the published timetables.
Which is what, a junior high word problem in algebra?
If a train leaves Zurich at 0900 and has an average velocity of 148kph,
at what time will it arrive at Winterthur?
I
Juan Ruiz wrote:
Interesting thread. A new trend that we are noticing on the standard
internet users is that instead of bookmarking a page, they are
remembering the keywords on which they found the site (page).
I'm curious -- in what context(s) are you seeing this? Using their own
Angel Marquez wrote:
what's a vcr?
Those who do not study history are doomed to repeat it. :-)
--
J. Eric jet Townsend, CMU Master of Tangible Interaction Design '09
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP: 0xD0D8C2E8 AC9B 0A23 C61A 1B4A 27C5 F799 A681 3C11
[note: I'm looking at this as someone who's done a fair amount of
engineering/project integration across disciplines, not as a designer.
So maybe strategic means something very different for me. If that's
true, it does for lots of other people outside the design field, and it
will have to be
Both of their books are excellent reading. They're short and to the
point, with line staff and QE managers as the target audience, not
security professionals.
a...@amroha.dk wrote:
I am watching a discussion with Dr. Herbert Thompson:
Dr. Herbert Thompson is an internationally renowned
I'd be interested in seeing that as well.
However, (putting on my security hat) do not store passwords in any form
that can be retrieved and displayed to the user. Store them in some
sort of one-way encryption or hash and require the user to reset the
password if they've forgotten it.
Jay Morgan wrote:
Todd wrote: Part of the challenge is getting there.
I left that out of my other message, but this was another part of it. There
are barriers to getting there. There are barriers to entering. There are
barriers to participating.
The playa would be much cheaper and more
VMWare also doesn't slow down your OSX install the way Parallels does
due to how the virtual machine is implemented. I regularly develop for
linux and OSX, running linux under a VMWare partition with no hassles.
When needed, I also run a xp pro instance under VMWare, and it's also
quite
(No research here, just my personal experience/opinion)
I worked my way through college for my first undergrad degree (BA
Journalism/CS, took me 7 years) and tried to work while going to school
for my second degree (BFA ID). I finally gave in and took unpaid leave
to get a Master's, and
Leonardo Parra Agudelo wrote:
Hi all,
I have been teaching how to program to non-engineers, mostly designers,
artists and a few musicians, and it all goes well until we hit the
arrays.
I've seen similar problems, and I usually find that physical world
examples help introduce the concept
Russell Wilson wrote:
Admittedly maybe a few for programming:
Software Engineer
Software Programmer
At my past three software engineering jobs, I was a Member of Technical
Staff on paper, as was pretty much everyone who did anything remotely
technical, from QE to circuit board design. On
Andrei Herasimchuk wrote:
If the title in the software world is going to be called interaction
design then that person needs to know these hard skills:
Interesting list. I can think of a number of graduating seniors here
who can handle 2/3 of your list pretty well and who are catching up on
Mayur Karnik wrote:
Adrian's comments are noteworthy... I was just thinking the other day how
workplace environments have changed over the last decade. As 'open offices'
and laptop / docking cultures manifest (now it seems, just about
everywhere), there is an increasing clamour for private
The first question is, What do you want to do after you graduate?. If
you have a good idea as to the answer, compare what people from these
programs end up doing.
I have a lot of respect for the students in the IxD program at CMU and
have learned a *lot* taking classes with them. However, I
From the article: Presently, there is no specifically designated class
of designers qualified to decide how products move.
I can't argue for/against that, but there is a solid history of artists
who have worked in kinetics as an art form that we can look to for
inspiration. Whether it's
The entire article is worth reading (and has actual hot links), but I'll
call out how the design failure(?) was exploited by pollworkers to
change votes:
http://www.crypto.com/blog/vote_fraud_in_kentucky/
[...]
The Kentucky officials are accused of taking advantage of a somewhat
confusing
Speaking as someone who has done security in consumer electronics for
10+ years, I've never been asked by any sort of designer to be involved
in the design process. It's usually the case that engineering receives
the requirements docs, then I go through those and start looking for
problems.
Todd Zaki Warfel wrote:
I'm only aware of two distinct architectural titles: Architect and
Landscape Architect. They don't bother distinguishing between an
Architect who designs train stations vs. small houses.
Oh, they have other titles, they just save them for people who aren't
architects.
marianne wrote:
Machiavelli said it best, truth is the outcome, regardless of the title. Who
went to IDEA? Both. Who went to Interaction09? Both. Who went to SXSW? Both.
Who went to IA Summit 10? Both. For me it is about engagement. Engagement
with information through systems facilitated by
Score one for making assumptions, I thought that the Tangible and
Embedded Interaction conference was well known: http://www.tei-conf.org.
Todd Zaki Warfel wrote:
TEI?
On Mar 30, 2009, at 8:54 AM, j. eric townsend wrote:
TEI
Cheers!
Todd Zaki Warfel
Principal Design Researcher
Jared Spool wrote:
If you really want to get Old School, in 1985, at Symbolics
(http://en.wikipedia.org/wiki/Symbolics), we had a combined window-based
and command line system. (You can see what a screen looked like here:
http://is.gd/oE1s)
(I'll save my Symbolics fanboying for later... :-)
Alan Salmoni wrote:
made a lot easier with a CLI. As I said in another thread, a former
lecturer of mine mentioned some research she did way back when which
showed sys admins performing more efficiently with a CLI than a GUI.
Speaking as a sysadmin of one sort or another for the past 22 years,
Something I forgot to ask earlier
Ananya Vetaal wrote:
I am working on redesign of a product having a command line
interface and as of now it seems users are pretty comfortable with that.
Why are you redesigning it?
If the users are comfortable with the interface and there's no outside
Gabby Hon wrote:
We still can't force anyone to use
the titles appropriately or to copy and paste our version of job
descriptions.
Architects and Interior Designers seemed to have figured something out.
--
J. Eric jet Townsend, CMU Master of Tangible Interaction Design '09
design:
Jim Leftwich wrote:
It will always come down to the same directive: Just stop talking
and do the work.
Shut up and skate.
--
J. Eric jet Townsend, CMU Master of Tangible Interaction Design '09
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP: 0xD0D8C2E8 AC9B 0A23
Alan Cox wrote:
Does anyone have any evidence, anecdotal or formal, about how
different password strength requirements impact the usability of a
web-based application?
Tangental, but here's a great article by Bruce Scheneier on Choosing
Secure Passwords based on how people actually attack
Katie Albers wrote:
This is true. Which is why password fields that you *can't* make strong
are evil. All password fields should at the very least *accept* all
typeable characters. To go to the trouble of entering a strong password
and then be told that you can only use upper and lower case
[disclaimer: I've worked for TiVo as a security/privacy engineer for ~8
years, am currently on leave to finish my MS Design. I can answer
questions about the general work environment, but don't know details
about this particular opening other than what is in the listing. --jet]
Lost in this discussion of password strength is, how do we handle
multiple failed logins, forgotten passwords, and compromised passwords?
If your overall design (is this where we get into service design?) is
put together correctly, a compromised password (or an attack on an
account) isn't
Barbara Ballard wrote:
I actually don't know of very many other folks who are using any sort
of password protection on their phone.
Google's Android has a really nice feature where the password protection
is integrated into how you swipe the screen to unlock the phone. There
are a grid of
Erik Wingren wrote:
@ jet: That is a really clever twist - using the touchscreen interaction
to make login fun! Is this from the Android OS-level security or an app
running on Android? If the latter, which one?
This is OS-level security on Android.
--
J. Eric jet Townsend, CMU Master of
I'm doing a really quick, one-off project for a class involving
interactive voice response (IVR) systems. What I'm looking for is
detailes on one or two really bad IVR systems, or maybe a study pointing
out the N most egregious flaws of IVR systems.
So far g5/Y! isn't getting me anything
Thanks for all the replies so far... My deadline is Tue am, but I'll
continue to collect replies after that.
Caroline Jarrett wrote:
Jet asked for: advice/pointers on IVR
Best resource I know of is the chapter on IVR, Designing Usable Voice User
Interfaces, in HCI Beyond the GUI (edited by
FWIW, that's an excellent write-up of why I went back to school to study
design...
mark schraad wrote:
Holy cow, I wish that I had written this...
http://www.businessweek.com/innovate/content/apr2009/id20090429_083139.htm?chan=innovation_innovation+%2B+design_top+stories
Nice write-up of Brenda Brathwaite's return to non-electronic game design:
http://www.escapistmagazine.com/articles/view/conferences/tgc_2009/6021-TGC-2009-How-a-Board-Game-Can-Make-You-Cry
One of many things it has me thinking about is how (if?) I can create
emotional responses using only
I had similar experiences buying a Hag Capisco here in PGH. There is a
huge disconnect between the Hag company that designs/makes chairs and
the antiquated distribution system of getting chairs to people. I spent
more time trying to get the local dealer to order one than I did
anything
dave malouf wrote:
So, I'd say, don't look for a position as a dual designer/coder.
Look for a position as a designer or as a programer but just BE the
designer/programmer that you are!
As a writer/coder, I completely agree. My first degree is in Journalism
and Computer Science, and I've
There are always slimeballs who will ask you to compromise your beliefs.
Back in the webmaster-as-designer days, a marketing manager type
came to me and said something to the effect of, I read that there's a
bug in Netscape that lets websites get the email address of anyone who
visits a
I confess to checking the date of the post to see if we were being pranked.
j...@smorgasbord-design.co.uk wrote:
Saw this [1] and thought of all of the IxD people on here who deal with the
haptic tactile.
Now, there's something analogous to nature in this particular concept but
I'll leave
Fritz Desir wrote:
[...]
Video demo of Layar here: http://snurl.com/lncqj
Setting aside ixd for a moment, it appears to run on Android, which
means it isn't going to be limited to keitai.Something like that on
a netbook would be pretty amazing for someone like a real estate agent,
I haven't gotten to play with one yet, but (on my G1) I really like the
haptic feedback they added in 1.5 for things like the screen unlock and
other touch events.
--
J. Eric jet Townsend -- designer, fabricator, hacker
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP:
Mark Goetz wrote:
I'm looking for my first job in interaction design or something
similar, having recently earned my Master of Science degree in HCI.
I'm having a bit of difficulty with the job search, in part because
I have a background in computer science and most of my experience is
in web
Looks like Macrovision decided there is real money to be made in the
licensed-UI department:
http://www.engadgethd.com/2009/07/16/macrovision-re-invents-itself-as-rovi-kicks-off-with-new-guide/
--
J. Eric jet Townsend -- designer, fabricator, hacker
design: www.allartburns.org; hacking:
Also remember that some users might need to change to colors that a
designer might consider non-optimal.There's a strong belief that
dark-on-white text is best for screen, but for those of us that are
light sensitive, green or orange on black is best if we're manipulating
large amounts of
Kevin Tu wrote:
Not sure how heavily weighted GRE scores are for their Graduate
Interaction Design program is, but can someone speak of an average or
range of successful applicants?
While I honestly have no idea (I didn't know they required GRE, even), I
did take classes with many students in
I think the problem is that we (I'm a USAian) tend to care less about
our fellow humans and more about whatever specific product we're trying
to sell and the bottom line. I just spent two weeks in Tokyo and I
often felt like someone actually cared about me, even during impersonal
mark schraad wrote:
The ugly reality here is that if you were an employee or a work-for-hire
contractor you have no rights to access or show that work.
Doesn't it depend on the contract? I've gotten away with using a
photographer's contract that allows me to replicate things in my
Jared Spool wrote:
Then Dr. John's Products released a line of children's power
toothbrushes. (Subsequently acquired by Proctor Gamble.) The battery
powered devices only have an On switch and automatically turn off after
3 minutes. The 3 minute run time forces the child to brush the entire
Brian Mila wrote:
Civilization would display a message saying You've been playing
for 3 hours, take a break. Naturally, I dismissed the dialog and
I think Everquest was the first commercial MMORPG with the /played
option that told you how long you'd been playing. I knew people who
had
Jared Spool wrote:
Over the past 20+ years, the ADA has tried a variety of solutions.
Nothing has been as successful as the introduction of children's powered
toothbrushes.
Now, you can debate whether they missed something or the resulting
design is somehow suboptimal. However, that misses
they wouldn't normally do?
--
J. Eric Townsend, IDSA
Designer, Fabricator, Hacker
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP: 0xD0D8C2E8 AC9B 0A23 C61A 1B4A 27C5 F799 A681 3C11 D0D8 C2E8
Welcome
On Wed, August 26, 2009 08:18, Asbjorn wrote:
Consumers don't equal users.
Customers do.
That's not universally true, especially here in the US. Motorola's
customer for mobile phones are the carriers, not the end users. When
Verizon had Motorola disable Bluetooth on the RAZR, it wasn't to
Jordan, Courtney wrote:
People need to make an emergency call in as
little time as possible - as you said, it can make the difference
between living to tell this story and not.
And that emergency call could just as easily be a senior who fell down
the stairs in their home or a cyclist who
Joan Vermette wrote:
With my old phone in that instance, I
would have quickly dialed 911 and kept my thumb poised over the call
button. The motion involved in that would have been:
Flipping open phone.
Feeling for raised keys on a keypad very like every other phone I've had
since 1978.
Adrian Howard wrote:
And, a Todd says, if the majority of your customer base isn't replacing
batteries - is it customer focussed to add a feature that they don't
want or need?
If you take away the choice before they ever have it, how do you know
they want it? What if what the majority
Murray Thompson wrote:
'Design for the Real World' by Victor Papanek (from 1971)
Ethics for design, including ecological and sustainability
principles
I'd suggest the revised edition with Papanek's extensive updates.
--
J. E. 'jet' Townsend, IDSA
Designer, Fabricator, Hacker
design:
greg wrote:
New version of Google maps navigation is pretty amazing. Take a look
at this techcrunch write up.
Navigation UI is worthless if the map data sucks.
Google has dumped their prior vendor for map data and as of late their
maps are often wrong to the point of being totally useless.
David Farkas wrote:
With that in mind I ask what are we, the new generation of designers,
missing from the puzzle?
Speaking from my experience as an engineer working with designers,
history of the domain. Nobody can be an expert on everything,
obviously, but you should know something about
Dan Zollman wrote:
The CMU page seems to refer to design notebooks rather than
deliverables. The others appear to have a strong focus on layout and
graphic/information design, but they have the same types of content
that I'd put in a design report.
Process was a deliverable within class --
FWIW, I'm paying for it out of my own pocket and taking vacation days to
go. When I get back I'll do a presentation on what I learned and hope
it impresses them enough to pay for next year's trip.
--jet
David Shaw wrote:
Thanks everyone for their comments. I'm actually surprised there
Jared Spool wrote:
How does one show value for quality?
How does one show value for technology?
How does one show value for service?
Answer those questions and you'll know how one shows value for design.
Here's an example that's probably terribly uninteresting to most
designers:
Evan Meagher wrote:
about the complexity of customer service is a good example of this. If
you stick to solid design and UX principles to make things easy to use
out of the box, you'll prevent having to screw around with
unproductive business practices later on.
It's not just about reducing
shelly wrote:
I think its more an indicator that people are realising the need more
for our line of work, which does not necessarily go hand in hand with
the need for other professions. Companies have realised to survive
they need to look at the best way to move their business forward.
In a
I'm working on a cycling-related portfolilo project and looking for
people to share notes with. If you're interested in or working on
things related to unsupported/untethered cycling, nomadic lifestyles, or
testing products where the rubber-hits-the-road, let's get together and
share notes.
Jarod Tang wrote:
Take for example food preservation. Before refrigerator (
http://en.wikipedia.org/wiki/Refrigerator#History), food is preserved by
baking it or natural ice.
Or pickling, canning, salting, etc.
--
J. E. 'jet' Townsend, IDSA
Designer, Fabricator, Hacker
design:
PINs aren't actually that secure. They can be easily compromised in
all sorts of ways, do a search for ATM pin vulnerability or ATM pin
theft for gory details.
--
J. E. 'jet' Townsend, IDSA
Designer, Fabricator, Hacker
design: www.allartburns.org; hacking: www.flatline.net; HF: KG6ZVQ
PGP:
dave malouf wrote:
There are quite a few SCAD IDUS cycling enthusiasts who have done
projects for me in the past in this area. As classes are starting
next week, I'll try to spread the word around a bit in case they
aren't reading here (though they should be). -- dave
Sweet!
--
J. E. 'jet'
R. Groot wrote:
Companies like Google and Apple have gotten so skilled in getting it
right, in having such an outstanding user experience, that we are drawn to
their products like months to a flame.
They're also skilled in buying companies who got it right and burying
it when they get it
R. Groot wrote:
Companies like Google and Apple have gotten so skilled in getting it
right, in having such an outstanding user experience, that we are drawn to
their products like months to a flame.
They're also skilled in buying companies who got it right and burying
it when they get it
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