RE: [WISPA] Adzilla & Revenue Streams -- Amen
Amen Brother Tom! We'll get you to stand up with brother Matt Larsen at the next tent revival. You had me in stitches on the floor about being the one to be every other persons risk taker, been there done that. Keep your course, it does get better. Just take a couple of nights and knock off early, by 11 PM or so and your head will start to clear and feel better. Great Rant. Thank You, Brian Webster -Original Message- From: Tom DeReggi [mailto:[EMAIL PROTECTED] Sent: Tuesday, March 14, 2006 8:16 PM To: [EMAIL PROTECTED]; WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams Peter, No need to respond to most of your post, as your points were fair and made sense to me. However a couple comments. > if you have ever tried to hire sales people you know that it is > challenging I have, and failed miserably. I recognize its not easy. However, my weakness shouldn't effect others from succeeding at it, that are better trained in those skill sets. Someone in the sales business needs to be good at it. > Is it just me or are many of your posts written in outrage or disbelief? Depends how you are directing that comment. On average I feel my on-list comments are fair, objective, and realistic. However, recently, I realize that I may have been a little easy to offend, and a little quick to respond in outrage. Recently, I've been under tremendous pressure, and have had little patience because of it, and possibly taken my daily frustrations out on those around me. For that, I appologize, and ask for understanding. However, if I stop for a second and analyze myself, and where the outrage comes from... Its not that I'm an unreasonable person nor that the people I'm conversing with are unreasonable. I think it comes from the constant reminder of several point of views that every one seems to think that everyone should get paid except for me. That nobody should have to foot the bill upfront, except me. That they shouldn't have to take risk in their business venture, but I should to be a part of it. That their part of the partnership has more value than mine. And that by being a small provider I am in some way inadequate or less desirable to do business with than the next guy. And that as a Small guy I am a liabilty, not an asset. It doesn't matter what side of the fense I sit. If I'm the customer, the provider doesn't want to take the risk, If I'm the provider, the customer doesn't want to take the risk. Its always me that bends to make it all work. I'm tired of bending, because I have recognized my worth, and no longer should have to. If I have primarilly download data, they want to sell me transit. If I primarilly have upload data they want to turn me into a peer and charge me to send them traffic. Either way they want to get paid. I just get tired of hearing the message. I need to establish business ventures that guarantee that I get paid. Nobody has directly said these things to me, but its inferred by their daily actions. And when I say "I", I don't only mean "me", I mean small WISP. There is so much potential in the small WISP market, if it was only recognized. The same arguement applies to bankers and financers to. They are looking for the sure thing. Well business isn't a sure thing. Think about it for a second. Even our own government shares this view. If there is any organization in the country that should be investing and partnering in Wireless companies, its the federal governement, or local governements for economic development. Even they are getting on the bandwagon crying "No Tax Dollars Used", make the WISPs come up with the cash to provide the FREE network to consumers. What do you do when your own governement says" Come Earthlink, Come AOL, Come Verizon, you are our only hope, we need your money?" Its not jeolousy, envy, or hatred of the big guys, Its jsut the small guy get overlooked to easilly. I'm just tired of hearing it. Small business is an intricate part of American economy, and we have an aweful lot to offer the world in value. Small Business is NOT a bad word. Small businesses should be helping small businesses succeed. I simply believe that it is my job to stand up for what we WISPs have to offer. And prove our value. I've taken the first step by investing everything I own in being a small WISP, because I see the value. I think the rest of the world should also recognize the value. I don't want to appologize for WISPs because most are still small. I want to demand that they are recognized for full value. You bring the arguement up, "its hard to hire sales people", well I have the same problem, I have to find a way to do it to succeed. Does that mean I turn away $50 residential subs when I'm searching for the big $800 a month subs? I think WISPS need to start setting the presidence of their valu
Re: [WISPA] Adzilla & Revenue Streams
Peter, No need to respond to most of your post, as your points were fair and made sense to me. However a couple comments. if you have ever tried to hire sales people you know that it is challenging I have, and failed miserably. I recognize its not easy. However, my weakness shouldn't effect others from succeeding at it, that are better trained in those skill sets. Someone in the sales business needs to be good at it. Is it just me or are many of your posts written in outrage or disbelief? Depends how you are directing that comment. On average I feel my on-list comments are fair, objective, and realistic. However, recently, I realize that I may have been a little easy to offend, and a little quick to respond in outrage. Recently, I've been under tremendous pressure, and have had little patience because of it, and possibly taken my daily frustrations out on those around me. For that, I appologize, and ask for understanding. However, if I stop for a second and analyze myself, and where the outrage comes from... Its not that I'm an unreasonable person nor that the people I'm conversing with are unreasonable. I think it comes from the constant reminder of several point of views that every one seems to think that everyone should get paid except for me. That nobody should have to foot the bill upfront, except me. That they shouldn't have to take risk in their business venture, but I should to be a part of it. That their part of the partnership has more value than mine. And that by being a small provider I am in some way inadequate or less desirable to do business with than the next guy. And that as a Small guy I am a liabilty, not an asset. It doesn't matter what side of the fense I sit. If I'm the customer, the provider doesn't want to take the risk, If I'm the provider, the customer doesn't want to take the risk. Its always me that bends to make it all work. I'm tired of bending, because I have recognized my worth, and no longer should have to. If I have primarilly download data, they want to sell me transit. If I primarilly have upload data they want to turn me into a peer and charge me to send them traffic. Either way they want to get paid. I just get tired of hearing the message. I need to establish business ventures that guarantee that I get paid. Nobody has directly said these things to me, but its inferred by their daily actions. And when I say "I", I don't only mean "me", I mean small WISP. There is so much potential in the small WISP market, if it was only recognized. The same arguement applies to bankers and financers to. They are looking for the sure thing. Well business isn't a sure thing. Think about it for a second. Even our own government shares this view. If there is any organization in the country that should be investing and partnering in Wireless companies, its the federal governement, or local governements for economic development. Even they are getting on the bandwagon crying "No Tax Dollars Used", make the WISPs come up with the cash to provide the FREE network to consumers. What do you do when your own governement says" Come Earthlink, Come AOL, Come Verizon, you are our only hope, we need your money?" Its not jeolousy, envy, or hatred of the big guys, Its jsut the small guy get overlooked to easilly. I'm just tired of hearing it. Small business is an intricate part of American economy, and we have an aweful lot to offer the world in value. Small Business is NOT a bad word. Small businesses should be helping small businesses succeed. I simply believe that it is my job to stand up for what we WISPs have to offer. And prove our value. I've taken the first step by investing everything I own in being a small WISP, because I see the value. I think the rest of the world should also recognize the value. I don't want to appologize for WISPs because most are still small. I want to demand that they are recognized for full value. You bring the arguement up, "its hard to hire sales people", well I have the same problem, I have to find a way to do it to succeed. Does that mean I turn away $50 residential subs when I'm searching for the big $800 a month subs? I think WISPS need to start setting the presidence of their value. They need to start demanding what should be comming to them, "opportunity to participate". There are two types of players in this business. There are the big guys that control the market and bully everyone else around. And then there is everyone else that is fighting to survive and keep in the game. Unfortuntately, I'm not one of the big players, so I stick up for the little guy. I think the samll guy deserves to play ball jsut like the next guy. Part of the problem I have is I fall trap to stereotypes, and I tend to look at everyone as the big guy or the little guy, and that is really not the case. Sometimes the vendors pitching to the WISPs, are also little guys, and have little guy ne
Re: [WISPA] Adzilla & Revenue Streams
Tom, Is it just me or are many of your posts written in outrage or disbelief? You have the right to discuss how the model should work for WISPs, but I think that you need to understand that the model needs to work 2 ways - for the vendor and the WISP - whether VOIP or advertising. The problem is that a vendor designs the system from their view and then changes it later to attract more partners. In the process, the original plan is so manipulated that the plan fails and no one wins. (Bandwidth resellers and VOIP providers to name but a few). In the case of Adzilla, the cost of the boxes is one fixed cost but the cost of selling local advertising is a very real additional cost. And if you have ever tried to hire salespeople you know that it is challenging. Media advertising is just as demanding. And as you add partners, a company has to scale. Scale takes money and time and people. Many start-ups want to maximize the business plan (and VC capital infusions) by capturing white elephants. I understand your frustration. Little guys need help and it seems that many vendors don't treat them as partners. There are a few reasons for this, but chief among them is that it takes huge time to sell to many smaller players. Pareto Principle. Regards, Peter -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Matt, Yes, that may likely be the case. I do not challenge the idea to use SUN boxes for high volume players. However, for low volume players, its just not needed. Our x86 based systems have been tested beyond 100mbps, with many virtual managed firewall rules inline, with no sweat. It also helps when you use onboard 1GB NICs, that typically perform better than a NIC in a PCI slot, depending on MB design. Maybe my original post was a bit rude. But again, my intent was not to challenge Adzilla's business model where it applies, it was to challenge their business model for WISPs. I think Adzilla has also done the same, which is why they just represented a lower dollar appliance is likely on its way in the future for lower volume commits. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Matt Liotta" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, March 14, 2006 7:43 AM Subject: Re: [WISPA] Adzilla & Revenue Streams Tom DeReggi wrote: You dont use Sun Boxes! You use Linux based P4-3Ghz Rackmount PCs, they cost us about $700, and never had one give us a bit of trouble in 5 years. Could probably do it in a set top box type unit for under $350. While I haven't seen their software, the traditional reason to use a Sun box over something x86 is that an application is IO-bound as opposed to CPU bound. In this case, HTTP proxying sounds a lot like an IO-bound application hence the Sun box. -Matt -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Matt, That is a rediculous comment. This is a WISP list, to discuss issues related to WISPs. Not a marketor's LIST to discuss product for large scale telcos, cable monopolies, and DialUp ISPs. So if a Marketor discusses their product here, it is with the purpose to attract partnerships with WISPs. Their model is NOT designed to work with current day WISPs. As there is no WISP that I am aware of in the country with 10,000 subs to date. If someone is discussing a product on this LIST, it is appropriate and an obligation of the WISPs on it to speak up on what is required for that product to be accepted into the WISP markets. That feedback is as helpful to the solution provider as it is for other WISPs. Every partnership business model (Which Adzilla is) requires two parties, the one offering a services to the ISP (Adzilla), and the ISP launching the service. As a WISP, I have as much of a right to discuss and challenge the business model of advertizing to my eye ball customers, as the the person pitching the service. I'm not just going to take their word for it that it requires a $20,000 peice of hardware. I remember my Mail provider telling me that I needed a $10,000 mail server software, well I'm doing just fine with Merak's $1500 version. I'm not trying to tell Adzilla how to run their business, I'm just discussing how they should run their business to attract WISPs. As I am educated in that field, as well as high throughput router/appliance systems. probably pretty familiar with their business and have designed their architecture with that in mind. Thats the problem, many business do that. They design an offering with their business in mind, instead of the targeted partner's business in mind. Both sides have needs to consider. Unless you are planning an entry into their business you probably want to take their word for it. If that were the case, we'd still all be using main frame computers, and paying $500 a month for ISDN circuits to our homes, and letting Compuserve rule the connectivity world. Adzilla does not own the idea of advertising to ISP's consumers, wether it be Click Throughs or Portal advertising. It should be a part of every WISP's thoughts in developing their business's worth, as it is in mine. Discussing Adzilla's approach is not just about discussing Adzilla's approach. Its also about looking for better more cost effective ways to launch similar services. If Adzilla finds away to do it catering to WISPs, more power to them, I'd likely jump on the bandwagon appose to develop myself. Its not uncommon to start a business model catering to the largest prospects first, and then after the fact start adapting and innovating to make it more affordable for the smaller players. There approach may be appropriate based on their stage in progress, just like some WISPs start by serving business customers (the gravy) before going after the low margin residents But I don't know about you, but I don;t plan my business models around the stages other companies are at, I have needs today. I have over 20,000 residential subs living within tenant buildings that I am under contract to have the right to serve, should I decide to. (To be clear: prospects not paying subscribers). The numbers aren't that exciting providing Broadband alone, so I have not yet deployed many of them. But the numbers do start to get exciting, once you start including value added revenue such as VOIP, Selling the rights to Eyeballs/Advertising, And any other value add that can add a dollar here or there. So yes, It is my business to understand the best ways to provide content/advertising to my subscribers, and if selling access to it, is something I want to do. For higher paying subs where their subscription fee pays for delivery of service, I decided not to be involved in content/advertising for ethical reasons. However, there is a huge market, sub $20 a month subscribers, that I would have no problem selling eye balls, as thats the trade off for low cost broadband. Disclaimer: My comments herein are NOT directed at ADZILLA, but directed solely at Matt's comment. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Matt Liotta" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Tuesday, March 14, 2006 7:46 AM Subject: Re: [WISPA] Adzilla & Revenue Streams Tom DeReggi wrote: Well thats the question. Does it have to be that way. I don't see the need to have all the traffic flow through it. I see it sitting in parallel, and just certain type of traffic gets redirected to the cache appliance server that adds the marketing data. You aren't familiar with their business and neither am I. However, they are probably pretty familiar with their business and hav
Re: [WISPA] Adzilla & Revenue Streams
Tom DeReggi wrote: Well thats the question. Does it have to be that way. I don't see the need to have all the traffic flow through it. I see it sitting in parallel, and just certain type of traffic gets redirected to the cache appliance server that adds the marketing data. You aren't familiar with their business and neither am I. However, they are probably pretty familiar with their business and have designed their architecture with that in mind. Unless you are planning an entry into their business you probably want to take their word for it. -Matt -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Tom DeReggi wrote: You dont use Sun Boxes! You use Linux based P4-3Ghz Rackmount PCs, they cost us about $700, and never had one give us a bit of trouble in 5 years. Could probably do it in a set top box type unit for under $350. While I haven't seen their software, the traditional reason to use a Sun box over something x86 is that an application is IO-bound as opposed to CPU bound. In this case, HTTP proxying sounds a lot like an IO-bound application hence the Sun box. -Matt -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
The requirement is actually pretty simple. All of the traffic has to be aggregated to an appliance, so there has to be an appliance at each network's headend. Well thats the question. Does it have to be that way. I don't see the need to have all the traffic flow through it. I see it sitting in parallel, and just certain type of traffic gets redirected to the cache appliance server that adds the marketing data. Tom DeReggi Therefore, the company is going to want the most band for their buck by putting the appliance at large network headends as opposed to small. One the flip side, businesses shouldn't be counted as single subs. Clearly, a business with 150 employees should be worth more than a single subscriber. -Matt Tom DeReggi wrote: For the life of me, it amazes me how companies come up with requirements like > 10,000. Any one with half a sense, would realise that WISPs dont have 10,000 subs yet, but all combined represent a unique segment of the market, "The Under Served", that no other ISP can touch. Its not like you can turn the station like TV or Radio. 7000 wireless providers times 500 users each = 3,500,000 unique eye balls to market to with Broadband. Adzilla is insane not having a 500 sub startout package. Where you miss in vlume of users you substitute with frequency of adds. Where you had had hardware appliance you subsitute software executable. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Brian Rohrbacher" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Wednesday, March 08, 2006 9:47 AM Subject: Re: [WISPA] Adzilla & Revenue Streams Oh, yippee. 1 WISP can do it. 10,000 subs what? Guess we can quit talking about this. Eric DaVersa wrote: Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message ----- From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WI
Re: [WISPA] Adzilla & Revenue Streams
Easy to say but then you don't have to supply the Sun boxes that the Zillacasters run on. You dont use Sun Boxes! You use Linux based P4-3Ghz Rackmount PCs, they cost us about $700, and never had one give us a bit of trouble in 5 years. Could probably do it in a set top box type unit for under $350. Also, selling local advertising takes time and man-power. How do you get enough click-throughs and other metrix on 500 subs? Even pay the advertising salesperson? You don't. You take 20 WISPs (500 subs x 20 WISPs= 10,000 subs), and in agregate between them, you get enough click throughs and pay your sales guys. Maybe they aren't charging enough for the advertising. Lets jsut take the business case of 1 - 500sub WISP. If the users on their network just see one add per month Well to mail 500 post cards it will cost $150 just for postage (30 cents each). If just 3 ads were seen by the users of the network in a month, the equipment would be paid for in the first month, compared to just postage alone. Add in envelopes, dorting, printing, etc, before you know it, you are approaching $1 per address for bulk mailing. I see every add that comes through on my PC, but half the paper post cards I get go in the trash before I ever see them. The problem is people lose focus of the value of 500 subs. An Add to my subscribers' EyeBalls, are worth more than just a few pennies. My subs, are worth a alot more. My underserved residents are residence that primarilly live in million dollar or higher homes. Typically where the home density is to far apart for DSL and Cable, and that amount of land is not cheap. Most likely Doctors, Lawyers, CEOs, Bankers, Etc. Now consider that those advertising Hardware boxes will exist on the network for the next 5 years minimum. And consumers will not just see 1-3 adds per month, but probably 1000s. The sale guy, takes on one client, and sells them targeted ads to 100,000 viewers. Thats only 200 WISPs to have on account. Do the sales job once for many WISPs all in one. Then consider that each of the 500 sub WISPs, will probably have 2000 subs each in a couple years. So the eyeballs will grow with ZERO effort from the sales guy. How many jobs do you ahve where your client base (subs) will grow 400% with out having to do anything but just sit there and wait? The secret to making the adzilla thing work is get a huge number of WISPs on board. Get every possible person you can on board. Whether they got 500 subs or 20,000 subs. The truth is I don't know much about the advertising business. I jsut know, a whole lot of small fish equal a couple of really big fish. I'd rather take on 10 new little fish each day, because its easy to get them on board, than spend months trying to get the big fish to sign, who might not even sign, and probably will build there own solution eventually. Just my 2 cents. Tom DeReggi Regards, Peter Tom DeReggi wrote: For the life of me, it amazes me how companies come up with requirements like > 10,000. Any one with half a sense, would realise that WISPs dont have 10,000 subs yet, but all combined represent a unique segment of the market, "The Under Served", that no other ISP can touch. Its not like you can turn the station like TV or Radio. 7000 wireless providers times 500 users each = 3,500,000 unique eye balls to market to with Broadband. Adzilla is insane not having a 500 sub startout package. Where you miss in vlume of users you substitute with frequency of adds. Where you had had hardware appliance you subsitute software executable. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Easy to say but then you don't have to supply the Sun boxes that the Zillacasters run on. Also, selling local advertising takes time and man-power. How do you get enough click-throughs and other metrix on 500 subs? Even pay the advertising salesperson? Regards, Peter Tom DeReggi wrote: For the life of me, it amazes me how companies come up with requirements like > 10,000. Any one with half a sense, would realise that WISPs dont have 10,000 subs yet, but all combined represent a unique segment of the market, "The Under Served", that no other ISP can touch. Its not like you can turn the station like TV or Radio. 7000 wireless providers times 500 users each = 3,500,000 unique eye balls to market to with Broadband. Adzilla is insane not having a 500 sub startout package. Where you miss in vlume of users you substitute with frequency of adds. Where you had had hardware appliance you subsitute software executable. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
The requirement is actually pretty simple. All of the traffic has to be aggregated to an appliance, so there has to be an appliance at each network's headend. Therefore, the company is going to want the most band for their buck by putting the appliance at large network headends as opposed to small. One the flip side, businesses shouldn't be counted as single subs. Clearly, a business with 150 employees should be worth more than a single subscriber. -Matt Tom DeReggi wrote: For the life of me, it amazes me how companies come up with requirements like > 10,000. Any one with half a sense, would realise that WISPs dont have 10,000 subs yet, but all combined represent a unique segment of the market, "The Under Served", that no other ISP can touch. Its not like you can turn the station like TV or Radio. 7000 wireless providers times 500 users each = 3,500,000 unique eye balls to market to with Broadband. Adzilla is insane not having a 500 sub startout package. Where you miss in vlume of users you substitute with frequency of adds. Where you had had hardware appliance you subsitute software executable. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Brian Rohrbacher" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Wednesday, March 08, 2006 9:47 AM Subject: Re: [WISPA] Adzilla & Revenue Streams Oh, yippee. 1 WISP can do it. 10,000 subs what? Guess we can quit talking about this. Eric DaVersa wrote: Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
For the life of me, it amazes me how companies come up with requirements like > 10,000. Any one with half a sense, would realise that WISPs dont have 10,000 subs yet, but all combined represent a unique segment of the market, "The Under Served", that no other ISP can touch. Its not like you can turn the station like TV or Radio. 7000 wireless providers times 500 users each = 3,500,000 unique eye balls to market to with Broadband. Adzilla is insane not having a 500 sub startout package. Where you miss in vlume of users you substitute with frequency of adds. Where you had had hardware appliance you subsitute software executable. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband - Original Message - From: "Brian Rohrbacher" <[EMAIL PROTECTED]> To: "WISPA General List" Sent: Wednesday, March 08, 2006 9:47 AM Subject: Re: [WISPA] Adzilla & Revenue Streams Oh, yippee. 1 WISP can do it. 10,000 subs what? Guess we can quit talking about this. Eric DaVersa wrote: Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Less than 100 you mean? Matt Larsen - Lists wrote: Jory, I think you hit the nail on the head there. Does anyone know if there is a program for ISPs <1 subs? Inquiring minds want to know. :^) Matt Larsen [EMAIL PROTECTED] Jory Privett wrote: As all of this is a great thing that I would like to be part of, I do not think it will ever happen. If I remember correctly from an earlier post you have to have 10,000+ subs before they will let you participate. This counts me out as well as the large majority of the people on this list, unless Adzilla lowers this number or allows groups (such as WISPA) to be counted together. Jory Privett WCCS -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Some of the ads that flow through now are able to be inserted over with
local ads you can sell (legally and with permission from all involved).
This, again, mirrors the cable television ad insertion strategy. Those
ads can be replaced by ads you can sell in your market and all the
players involved will be compensated and will bless the act of inserting
over some other random ads. The reason is simple. Focused and targeted
ads sell for more than just random broad spectrum ads. The better we get
at being involved in the ad sales and insertion process, the more
valuable this medium for advertising will become. Localizing ads for the
Internet is a really big deal. I was in cable television before ad
insertion and watched it move into the cable business. At first ads
would sell for peanuts, just like banners do now. Over time it added a
massive amount of revenue to the cable operator bottom line and
continues to grow to this day. ISP ad insertion will be the same model,
growing, maturing and increasing in dollars into your business.
Scriv
Eric DaVersa wrote:
You do not have to sell a thing. It’s a real time automated transaction.
If you did want to sell or send communications messaging, you have a
GUI tool for insertion.
Eric DaVersa
Vice-President, Business Development
**NetLogix**
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]>
-Original Message-
*From:* [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
*On Behalf Of *Marlon K. Schafer (509) 982-2181
*Sent:* Thursday, March 09, 2006 4:28 PM
*To:* WISPA General List
*Subject:* Re: [WISPA] Adzilla & Revenue Streams
OK, I understand the concept.
It looks to me though, that most of the time we'll not have the right
to change page content. Even though it's being delivered over our medium.
So I couldn't replace Ford car ads that no one here cares about and
insert the local Napa ads that they do care about.
I can't see this as a viable thing if I can't find a way to sell local
advertising that would show up whenever someone went to MSN or Yahoo
or Google or whatever.
Marlon
(509) 982-2181 Equipment sales
(408) 907-6910 (Vonage) Consulting services
42846865 (icq) And I run my own wisp!
64.146.146.12 (net meeting)
www.odessaoffice.com/wireless <http://www.odessaoffice.com/wireless>
www.odessaoffice.com/marlon/cam <http://www.odessaoffice.com/marlon/cam>
- Original Message -
*From:* Frank Muto <mailto:[EMAIL PROTECTED]>
*To:* [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> ; WISPA General
List <mailto:wireless@wispa.org>
*Sent:* Thursday, March 09, 2006 1:05 PM
*Subject:* Re: [WISPA] Adzilla & Revenue Streams
Blair, I feel your concern is a valid one.
This is a basic twist of the walled network e.g., AOL uses. As
within AOL's network portal and browser they would have their paid
advertisers' shown. As a dialup provider (97-2002), we did the
same thing using our own portal and custom browser of which the
user would use. Our free-based users would be locked into the
portal but our paid users would not be. If they went outside our
portal using their browser of choice, we did not control their end
destination. Our TOS spelled out these terms.
Steering a customer away from a company's website like Amazon.com
and redirecting the HTTP request through an affiliate channel, is
not good practice in my opinion. I'm not saying this is the case
in point, but there are companies like Zango, 180 Solutions and
others that do this and cost many affiliates commissions when the
software, (e.g., P2P) or bundled software is installed on the
customers machine using various methods, such as an Active-X
pop-up asking the user to install certain software.
For an example, we fight click fraud everyday that use these
methods. When a user does a search on say Google and clicks on an
affiliate link, the user is redirected to another affiliate who
would get the sale if the customer purchased the advertised item
or paid for the lead generation.
Frank Muto
President/CEO
FSM Marketing Group, Inc
- Original Message -
*From:* Blair Davis <mailto:[EMAIL PROTECTED]>
If I publish a web page, who are you to modify it before
displaying it to a user?
I'd start getting annoyed if my web page displayed differently
depending on whose network it flows thru
I also feel that this is a bad idea in general because I think
it could end up weakening the 'safe harbor' provisions that
protect us from liability over data content. We are not
censors. Beyond the monitoring needed to assure network
integrity, we do not monitor or censor our users in any way
and we
RE: [WISPA] Adzilla & Revenue Streams
What
about something that works like this, instead?
(I
think you have to push the demo button to see it)
http://www.publicwifiproject.org/anysitehpt2.htm
. . . j o n a t h a
n
-Original Message-From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]On Behalf Of Marlon K. Schafer (509)
982-2181Sent: Thursday, March 09, 2006 6:28 PMTo: WISPA
General ListSubject: Re: [WISPA] Adzilla & Revenue
Streams
OK, I understand the concept.
It looks to me though, that most of the time
we'll not have the right to change page content. Even though it's being
delivered over our medium.
So I couldn't replace Ford car ads that no one
here cares about and insert the local Napa ads that they do care
about.
I can't see this as a viable thing if I can't
find a way to sell local advertising that would show up whenever someone went
to MSN or Yahoo or Google or whatever.
Marlon(509)
982-2181
Equipment sales(408) 907-6910
(Vonage)
Consulting services42846865
(icq)
And I run my own wisp!64.146.146.12 (net meeting)www.odessaoffice.com/wirelesswww.odessaoffice.com/marlon/cam
- Original Message -
From:
Frank
Muto
To: [EMAIL PROTECTED] ; WISPA General
List
Sent: Thursday, March 09, 2006 1:05
PM
Subject: Re: [WISPA] Adzilla &
Revenue Streams
Blair, I feel your concern is a valid
one.
This is a basic twist of the walled network
e.g., AOL uses. As within AOL's network portal and browser they would have
their paid advertisers' shown. As a dialup provider (97-2002), we did the
same thing using our own portal and custom browser of which the user would
use. Our free-based users would be locked into the portal but our paid users
would not be. If they went outside our portal using their browser of
choice, we did not control their end destination. Our TOS spelled out these
terms.
Steering a customer away from a company's
website like Amazon.com and redirecting the HTTP request through an
affiliate channel, is not good practice in my opinion. I'm not saying this
is the case in point, but there are companies like Zango, 180 Solutions and
others that do this and cost many affiliates commissions when the software,
(e.g., P2P) or bundled software is installed on the customers machine
using various methods, such as an Active-X pop-up asking the user to install
certain software.
For an example, we fight click fraud everyday
that use these methods. When a user does a search on say Google and clicks
on an affiliate link, the user is redirected to another affiliate who would
get the sale if the customer purchased the advertised item or paid for the
lead generation.
Frank MutoPresident/CEOFSM Marketing
Group, Inc
- Original Message -
From:
Blair Davis
If I publish a web page, who
are you to modify it before displaying it to a user?I'd start
getting annoyed if my web page displayed differently depending on whose
network it flows thruI also feel that this is a bad idea in
general because I think it could end up weakening the 'safe harbor'
provisions that protect us from liability over data content. We are
not censors. Beyond the monitoring needed to assure network
integrity, we do not monitor or censor our users in any way and we do not
plan to.IMO, we should not modify the data flowing to the user in
any way without the express, informed consent of the user. If a user
wants you to censor, modify or block pages, fine if you
wish to offer that service. For liability reasons, we choose not
to.Eric DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email
Re: [WISPA] Adzilla & Revenue Streams
OK, I understand the concept. It looks to me though, that most of the time we'll not have the right to change page content. Even though it's being delivered over our medium. So I couldn't replace Ford car ads that no one here cares about and insert the local Napa ads that they do care about. I can't see this as a viable thing if I can't find a way to sell local advertising that would show up whenever someone went to MSN or Yahoo or Google or whatever. Marlon(509) 982-2181 Equipment sales(408) 907-6910 (Vonage) Consulting services42846865 (icq) And I run my own wisp!64.146.146.12 (net meeting)www.odessaoffice.com/wirelesswww.odessaoffice.com/marlon/cam - Original Message - From: Frank Muto To: [EMAIL PROTECTED] ; WISPA General List Sent: Thursday, March 09, 2006 1:05 PM Subject: Re: [WISPA] Adzilla & Revenue Streams Blair, I feel your concern is a valid one. This is a basic twist of the walled network e.g., AOL uses. As within AOL's network portal and browser they would have their paid advertisers' shown. As a dialup provider (97-2002), we did the same thing using our own portal and custom browser of which the user would use. Our free-based users would be locked into the portal but our paid users would not be. If they went outside our portal using their browser of choice, we did not control their end destination. Our TOS spelled out these terms. Steering a customer away from a company's website like Amazon.com and redirecting the HTTP request through an affiliate channel, is not good practice in my opinion. I'm not saying this is the case in point, but there are companies like Zango, 180 Solutions and others that do this and cost many affiliates commissions when the software, (e.g., P2P) or bundled software is installed on the customers machine using various methods, such as an Active-X pop-up asking the user to install certain software. For an example, we fight click fraud everyday that use these methods. When a user does a search on say Google and clicks on an affiliate link, the user is redirected to another affiliate who would get the sale if the customer purchased the advertised item or paid for the lead generation. Frank MutoPresident/CEOFSM Marketing Group, Inc - Original Message - From: Blair Davis If I publish a web page, who are you to modify it before displaying it to a user?I'd start getting annoyed if my web page displayed differently depending on whose network it flows thruI also feel that this is a bad idea in general because I think it could end up weakening the 'safe harbor' provisions that protect us from liability over data content. We are not censors. Beyond the monitoring needed to assure network integrity, we do not monitor or censor our users in any way and we do not plan to.IMO, we should not modify the data flowing to the user in any way without the express, informed consent of the user. If a user wants you to censor, modify or block pages, fine if you wish to offer that service. For liability reasons, we choose not to.Eric DaVersa wrote: Agreed, but there is a free lunch...for the web publishers and ad servers you allow to sell over your pipes. Take the old example of the Internet as a highway. You've built a highway (your wireless network) and people (your customers) pay to drive on it. Along the way there are billboard advertisements (web ads.) You collect nothing from the billboards that people view. In essence, the advertisers get a free lunch from your highway. Adzilla basically gives you the opportunity to place your own billboards in front of those existing billboards so that you, as the highway operator, can receive a revenue share. Mark, I don't mean to pick on you here and I apologize if my replies come off as arrogant or inappropriate in any way. I appreciate your questioning and "devil's advocate" approach. These lists are certainly good for digging through the facts. Peter R. sent an email for those interested in participating in a webinar. Also, an Adzilla exec will be at WISPNOG. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Mark Koskenmaki Sent: Wednesday, March 08, 2006 1:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams "There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics.
Re: [WISPA] Adzilla & Revenue Streams
Jory, I think you hit the nail on the head there. Does anyone know if there is a program for ISPs <1 subs? Inquiring minds want to know. :^) Matt Larsen [EMAIL PROTECTED] Jory Privett wrote: As all of this is a great thing that I would like to be part of, I do not think it will ever happen. If I remember correctly from an earlier post you have to have 10,000+ subs before they will let you participate. This counts me out as well as the large majority of the people on this list, unless Adzilla lowers this number or allows groups (such as WISPA) to be counted together. Jory Privett WCCS -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Wrong. Adzilla works with the advertising agencies who serve these ads. Nothing is done without the full blessing of the content and advertising providers of the content. The only time a replacement happens is when the ad agency who serves the ads for that particular page allows for insertions to happen. This does not circumvent or force any advertiser to lose placement. This is how it has been explained to me. Scriv Frank Muto wrote: Who determines the "relevancy" of the add? So what I am seeing here, is if I have an ad campaign with one of the web publishers mention below with the same product or service, the Adzilla ad would take it's place over our ad? Frank Muto President/CEO FSM Marketing Group, Inc - Original Message - *From:* Eric DaVersa <mailto:[EMAIL PROTECTED]> *To:* 'WISPA General List' <mailto:wireless@wispa.org> *Sent:* Thursday, March 09, 2006 3:16 PM *Subject:* RE: [WISPA] Adzilla & Revenue Streams Jory is correct. No part of web content is altered as that is copyright infringement and illegal. The way the system works is within the existing ecosystem of the web publishing and ad serving world. Many web publishers (websites) establish relationships with ad servers such as 24/7 Media, Double Click, etc. because they lack the infrastructure to sell advertising nationally. They set up automated communications links between each other to serve ads on the websites. There’s a financial agreement and structure based on common ad industry specs. So in the existing world here’s how it works. Your customer clicks on a website. A request for the content is sent to the appropriate location where that website’s content is hosted. Within that website are banner ads that cycle through. A request is sent (all this in real time) from the website to their ad server partners so that an ad can get served up. Your customer sees the ad as part of the overall web page even though the publisher. The website makes money off the ad and you get nothing as the ISP. In the Adzilla world it works very much the same way, except that on the way out of network core the http traffic request is tagged based upon contextual relativity. In real time the Adzilla appliance determines if the ad can be replaced if Adzilla has a relationship with the ad server or web publisher. In essence, the calculation asks, C/an Adzilla serve up a higher paying ad to the ad server company?/ If so a more relevant ad is served into the website because Adzilla has a relationship with the ad serving company. What Adzilla has developed is a very unique method to allow ISPs to participate in a revenue share of ads running across their networks. The percentage of pages surfed that can be “optimized” is typically between 5~10% so we’re talking very minimal. But it adds up quickly and their reach is growing. To be quite honest, it took me a few explanations and a PowerPoint before the light clicked on since the ad world was foreign to me. Hope this helped explain. Eric DaVersa Vice-President, Business Development **NetLogix** OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> -Original Message- *From:* [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] *On Behalf Of *Jory Privett *Sent:* Thursday, March 09, 2006 12:05 PM *To:* [EMAIL PROTECTED]; WISPA General List *Subject:* Re: [WISPA] Adzilla & Revenue Streams I think you are not understanding the way the system works. Please correct me if I am wrong here. This does not modify every web page, only those pages that have the Adzilla tags in them. The device just uses the tag to display the adds that are setup for your area. IS this correct? If it modified every page that a user went to you would have a lot of unhappy customers very quickly. Jory Privett WCCS - Original Message - *From:* Blair Davis <mailto:[EMAIL PROTECTED]> *To:* WISPA General List <mailto:wireless@wispa.org> *Sent:* Thursday, March 09, 2006 1:19 PM *Subject:* Re: [WISPA] Adzilla & Revenue Streams If I publish a web page, who are you to modify it before displaying it to a user? I'd start getting annoyed if my web page displayed differently depending on whose network it flows thru I also feel that this is a bad idea in general because I think it could end up weakening the 'safe harbor' provisions that protect us from liability over data content. We are not censors. Beyond the monitoring needed to assure network integrity, we do not monitor or censor our users in any way and we do n
Re: [WISPA] Adzilla & Revenue Streams
, as the highway operator, can receive a revenue share. Mark, I don't mean to pick on you here and I apologize if my replies come off as arrogant or inappropriate in any way. I appreciate your questioning and "devil's advocate" approach. These lists are certainly good for digging through the facts. Peter R. sent an email for those interested in participating in a webinar. Also, an Adzilla exec will be at WISPNOG. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Wednesday, March 08, 2006 1:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams "There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 3:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- Blair Davis AOL IM Screen Name -- Theory240 West Michigan Wireless ISP 269-686-8648 A division of: Camp Communication Services, INC -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Blair, I feel your concern is a valid
one.
This is a basic twist of the walled network e.g.,
AOL uses. As within AOL's network portal and browser they would have their paid
advertisers' shown. As a dialup provider (97-2002), we did the same thing using
our own portal and custom browser of which the user would use. Our free-based
users would be locked into the portal but our paid users would not be. If
they went outside our portal using their browser of choice, we did not control
their end destination. Our TOS spelled out these terms.
Steering a customer away from a company's website
like Amazon.com and redirecting the HTTP request through an affiliate
channel, is not good practice in my opinion. I'm not saying this is the case in
point, but there are companies like Zango, 180 Solutions and others that do this
and cost many affiliates commissions when the software, (e.g., P2P) or bundled
software is installed on the customers machine using various methods, such
as an Active-X pop-up asking the user to install certain software.
For an example, we fight click fraud everyday that
use these methods. When a user does a search on say Google and clicks on an
affiliate link, the user is redirected to another affiliate who would get the
sale if the customer purchased the advertised item or paid for the lead
generation.
Frank MutoPresident/CEOFSM Marketing Group,
Inc
- Original Message -
From:
Blair Davis
If I publish a web page, who are
you to modify it before displaying it to a user?I'd start getting
annoyed if my web page displayed differently depending on whose network it
flows thruI also feel that this is a bad idea in general because I
think it could end up weakening the 'safe harbor' provisions that protect us
from liability over data content. We are not censors. Beyond the
monitoring needed to assure network integrity, we do not monitor or censor our
users in any way and we do not plan to.IMO, we should not modify the
data flowing to the user in any way without the express, informed consent of
the user. If a user wants you to censor, modify or block pages,
fine if you wish to offer that service. For liability reasons,
we choose not to.Eric DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email for those interested in participating in a
webinar. Also, an Adzilla exec will be at WISPNOG.
Respectfully,
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On
Behalf Of Mark Koskenmaki
Sent: Wednesday, March 08, 2006 1:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch."
this is the most concise, most accurate, and wisest words ever spoken,
on
the subject of economics.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
-
- Original Message -
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'"
Sent: Tuesday, March 07, 2006 3:34 PM
Subject: RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad
optimization is transparent and its basically free money. I usually
have to say it 3 times before ISPs start to understand the concept, so
in the interest of saving time...
It's free money, it's free money, and - you guessed it - it's still
free
money.
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On
Behalf Of Mark Koskenmaki
Sent: Tuesday, Mar
RE: [WISPA] Adzilla & Revenue Streams
While we are on the topic of ad based revenue streams- How about Tobacco advertising? Ive never seen any push type tobacco ads on the web. Im wondering if this medium is regulated the same as television and radio? (before anybody gets upset- Im a former smoker. Tobacco is evil, believe me I know) Just wondering. Chris Cooper Intelliwave -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
I think you are not understanding the way the
system works. Please correct me if I am wrong here. This does
not modify every web page, only those pages that have the Adzilla tags in
them. The device just uses the tag to display the adds that are
setup for your area. IS this correct?
If it modified every page that a user went to you
would have a lot of unhappy customers very quickly.
Jory Privett
WCCS
- Original Message -
From:
Blair Davis
To: WISPA General List
Sent: Thursday, March 09, 2006 1:19
PM
Subject: Re: [WISPA] Adzilla &
Revenue Streams
If I publish a web page, who are you to modify it before
displaying it to a user?I'd start getting annoyed if my web page
displayed differently depending on whose network it flows thruI
also feel that this is a bad idea in general because I think it could end up
weakening the 'safe harbor' provisions that protect us from liability over
data content. We are not censors. Beyond the monitoring needed to
assure network integrity, we do not monitor or censor our users in any way and
we do not plan to.IMO, we should not modify the data flowing to the
user in any way without the express, informed consent of the user. If a
user wants you to censor, modify or block pages, fine if you
wish to offer that service. For liability reasons, we choose not
to.Eric DaVersa wrote:
Agreed, but there is a free lunch...for the web publishers and ad
servers you allow to sell over your pipes.
Take the old example of the Internet as a highway. You've built a
highway (your wireless network) and people (your customers) pay to drive
on it. Along the way there are billboard advertisements (web ads.)
You collect nothing from the billboards that people view. In essence,
the advertisers get a free lunch from your highway.
Adzilla basically gives you the opportunity to place your own billboards
in front of those existing billboards so that you, as the highway
operator, can receive a revenue share.
Mark, I don't mean to pick on you here and I apologize if my replies
come off as arrogant or inappropriate in any way. I appreciate your
questioning and "devil's advocate" approach. These lists are certainly
good for digging through the facts.
Peter R. sent an email for those interested in participating in a
webinar. Also, an Adzilla exec will be at WISPNOG.
Respectfully,
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On
Behalf Of Mark Koskenmaki
Sent: Wednesday, March 08, 2006 1:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch."
this is the most concise, most accurate, and wisest words ever spoken,
on
the subject of economics.
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
-
- Original Message -
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'"
Sent: Tuesday, March 07, 2006 3:34 PM
Subject: RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad
optimization is transparent and its basically free money. I usually
have to say it 3 times before ISPs start to understand the concept, so
in the interest of saving time...
It's free money, it's free money, and - you guessed it - it's still
free
money.
Eric DaVersa
Vice-President, Business Development
NetLogix
OFFICE: 858.764.1998
CELL: 858.245.6702
FAX: 858.764.1982
[EMAIL PROTECTED]
-Original Message-
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On
Behalf Of Mark Koskenmaki
Sent: Tuesday, March 07, 2006 2:47 PM
To: WISPA General List
Subject: Re: [WISPA] Adzilla & Revenue Streams
North East Oregon Fastnet, LLC 509-593-4061
personal correspondence to: mark at neofast dot net
sales inquiries to: purchasing at neofast dot net
Fast Internet, NO WIRES!
-
- Original Message -----
From: "Eric DaVersa" <[EMAIL PROTECTED]>
To: "'WISPA General List'"
Sent: Tuesday, March 07, 2006 8:57 AM
Subject: RE: [WISPA] Adzilla & Revenue Streams
For a Network Operator, you have some incredible new tools as part
of
the package. You have a GUI interface where you can insert
messaging
DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is
7
days past due, your acco
Re: [WISPA] Adzilla & Revenue Streams
If I publish a web page, who are you to modify it before displaying it to a user? I'd start getting annoyed if my web page displayed differently depending on whose network it flows thru I also feel that this is a bad idea in general because I think it could end up weakening the 'safe harbor' provisions that protect us from liability over data content. We are not censors. Beyond the monitoring needed to assure network integrity, we do not monitor or censor our users in any way and we do not plan to. IMO, we should not modify the data flowing to the user in any way without the express, informed consent of the user. If a user wants you to censor, modify or block pages, fine if you wish to offer that service. For liability reasons, we choose not to. Eric DaVersa wrote: Agreed, but there is a free lunch...for the web publishers and ad servers you allow to sell over your pipes. Take the old example of the Internet as a highway. You've built a highway (your wireless network) and people (your customers) pay to drive on it. Along the way there are billboard advertisements (web ads.) You collect nothing from the billboards that people view. In essence, the advertisers get a free lunch from your highway. Adzilla basically gives you the opportunity to place your own billboards in front of those existing billboards so that you, as the highway operator, can receive a revenue share. Mark, I don't mean to pick on you here and I apologize if my replies come off as arrogant or inappropriate in any way. I appreciate your questioning and "devil's advocate" approach. These lists are certainly good for digging through the facts. Peter R. sent an email for those interested in participating in a webinar. Also, an Adzilla exec will be at WISPNOG. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Mark Koskenmaki Sent: Wednesday, March 08, 2006 1:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams "There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 3:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! -
RE: [WISPA] Adzilla & Revenue Streams
Agreed, but there is a free lunch...for the web publishers and ad servers you allow to sell over your pipes. Take the old example of the Internet as a highway. You've built a highway (your wireless network) and people (your customers) pay to drive on it. Along the way there are billboard advertisements (web ads.) You collect nothing from the billboards that people view. In essence, the advertisers get a free lunch from your highway. Adzilla basically gives you the opportunity to place your own billboards in front of those existing billboards so that you, as the highway operator, can receive a revenue share. Mark, I don't mean to pick on you here and I apologize if my replies come off as arrogant or inappropriate in any way. I appreciate your questioning and "devil's advocate" approach. These lists are certainly good for digging through the facts. Peter R. sent an email for those interested in participating in a webinar. Also, an Adzilla exec will be at WISPNOG. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Wednesday, March 08, 2006 1:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams "There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 3:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams > The simple answer to that is "don't use that option." The ad > optimization is transparent and its basically free money. I usually > have to say it 3 times before ISPs start to understand the concept, so > in the interest of saving time... > > It's free money, it's free money, and - you guessed it - it's still free > money. > > Eric DaVersa > Vice-President, Business Development > NetLogix > OFFICE: 858.764.1998 > CELL: 858.245.6702 > FAX: 858.764.1982 > [EMAIL PROTECTED] > > > -Original Message- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On > Behalf Of Mark Koskenmaki > Sent: Tuesday, March 07, 2006 2:47 PM > To: WISPA General List > Subject: Re: [WISPA] Adzilla & Revenue Streams > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > ---------------- > > - > - Original Message - > From: "Eric DaVersa" <[EMAIL PROTECTED]> > To: "'WISPA General List'" > Sent: Tuesday, March 07, 2006 8:57 AM > Subject: RE: [WISPA] Adzilla & Revenue Streams > > > > > > For a Network Operator, you have some incredible new tools as part of > > the package. You have a GUI interface where you can insert messaging > > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > > days past due, your account will be shut off if you do not pay within > x > > hours." > > I think if I tried that with my customers, I would be losing, not > gaining, > customers. The notion of inserting something into thier data is... too > intrusive for me to consider. > > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > > > - > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
"There is no free lunch." this is the most concise, most accurate, and wisest words ever spoken, on the subject of economics. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 3:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams > The simple answer to that is "don't use that option." The ad > optimization is transparent and its basically free money. I usually > have to say it 3 times before ISPs start to understand the concept, so > in the interest of saving time... > > It's free money, it's free money, and - you guessed it - it's still free > money. > > Eric DaVersa > Vice-President, Business Development > NetLogix > OFFICE: 858.764.1998 > CELL: 858.245.6702 > FAX: 858.764.1982 > [EMAIL PROTECTED] > > > -Original Message- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On > Behalf Of Mark Koskenmaki > Sent: Tuesday, March 07, 2006 2:47 PM > To: WISPA General List > Subject: Re: [WISPA] Adzilla & Revenue Streams > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > ---- > > - > - Original Message - > From: "Eric DaVersa" <[EMAIL PROTECTED]> > To: "'WISPA General List'" > Sent: Tuesday, March 07, 2006 8:57 AM > Subject: RE: [WISPA] Adzilla & Revenue Streams > > > > > > For a Network Operator, you have some incredible new tools as part of > > the package. You have a GUI interface where you can insert messaging > > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > > days past due, your account will be shut off if you do not pay within > x > > hours." > > I think if I tried that with my customers, I would be losing, not > gaining, > customers. The notion of inserting something into thier data is... too > intrusive for me to consider. > > > > North East Oregon Fastnet, LLC 509-593-4061 > personal correspondence to: mark at neofast dot net > sales inquiries to: purchasing at neofast dot net > Fast Internet, NO WIRES! > > > - > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > > -- > WISPA Wireless List: wireless@wispa.org > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
How about to make it easy for all of you, I set up a con call with Martin Stewart from Adzilla for a Q&A early next week? There are minimums because the Zillacaster hardware isn't exactly cheap. Plus local advertising has to be sold (and salespeople paid to close contracts on that). If interested in the call, please email me for bridge info. Regards, Peter RAD-INFO, Inc. 813.963.5884 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Oh, yippee. 1 WISP can do it. 10,000 subs what? Guess we can quit talking about this. Eric DaVersa wrote: Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Personally, having a 10k tier is leaving money on the table. Having been a former dialup ISP (97-2002), we used ad based portal(s) revenue to subsidize our free-based users as well as our paid subscriber base. You can earn revenues from local based advertisers' by taking some time in doing so. There are numerous programs to choose from that any ISP can get direct revenues from without sharing. But if you do not have the resources to do it on your own, then this solution would be a good opportunity to look into. Frank Muto President/CEO FSM Marketing Group, Inc - Original Message - From: "chris cooper" <[EMAIL PROTECTED]> How does the 10K include value of eyeballs viewing at hot spots? Those are not captive customers but I would think they represent a tremendous value to advertisers, especially at high volume locations. Can content also be tailored to specific demographics, say housewives, retirees or highschool students? Chris Intelliwave -Original Message- Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] Adzilla & Revenue Streams
How does the 10K include value of eyeballs viewing at hot spots? Those are not captive customers but I would think they represent a tremendous value to advertisers, especially at high volume locations. Can content also be tailored to specific demographics, say housewives, retirees or highschool students? Chris Intelliwave -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Eric DaVersa Sent: Tuesday, March 07, 2006 8:44 PM To: 'WISPA General List' Subject: RE: [WISPA] Adzilla & Revenue Streams Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- Internal Virus Database is out-of-date. Checked by AVG Anti-Virus. Version: 7.0.308 / Virus Database: 267.15.0 - Release Date: 2/1/2006 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] Adzilla & Revenue Streams
>What are the subs that I have to have to get a system like this??? >Jory Privett >WCCS Hi Jory, Are you coming to WiNOG? The people from Adzilla will be there, so you can meet them first-hand and talk with them directly -Charles --- WiNOG Austin, TX March 13-15, 2006 http://www.winog.com -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 6:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] Adzilla & Revenue Streams
Currently its 10K subs since it is a rev share/subsidy model - dial-up, DSL, wireless. A high volume of business class subs can make this number flexible. There will be lower tier appliance platforms coming down the pipeline. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Jory Privett Sent: Tuesday, March 07, 2006 4:10 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
What are the subs that I have to have to get a system like this??? Jory Privett WCCS - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 5:34 PM Subject: RE: [WISPA] Adzilla & Revenue Streams The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Yea, Brian!>-Original Message->From: Brian Rohrbacher [mailto:[EMAIL PROTECTED]>Sent: Tuesday, March 7, 2006 06:50 PM>To: 'WISPA General List'>Subject: Re: [WISPA] Adzilla & Revenue Streams>>Sign me up. When and where???>>Eric DaVersa wrote:>>>The simple answer to that is "don't use that option." The ad>>optimization is transparent and its basically free money. I usually>>have to say it 3 times before ISPs start to understand the concept, so>>in the interest of saving time...>>>>It's free money, it's free money, and - you guessed it - it's still free>>money.>>>>Eric DaVersa>>Vice-President, Business Development>>NetLogix>>OFFICE: 858.764.1998>>CELL: 858.245.6702>>FAX: 858.764.1982>>[EMAIL PROTECTED] >> >>>>-Original Message->>From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On>>Behalf Of Mark Koskenmaki>>Sent: Tuesday, March 07, 2006 2:47 PM>>To: WISPA General List>>Subject: Re: [WISPA] Adzilla & Revenue Streams>>>>>>North East Oregon Fastnet, LLC 509-593-4061>>personal correspondence to: mark at neofast dot net>>sales inquiries to: purchasing at neofast dot net>>Fast Internet, NO WIRES!>>---->>>>->>- Original Message - >>From: "Eric DaVersa" <[EMAIL PROTECTED]>>>To: "'WISPA General List'" >>Sent: Tuesday, March 07, 2006 8:57 AM>>Subject: RE: [WISPA] Adzilla & Revenue Streams>>>>>> >>>>>For a Network Operator, you have some incredible new tools as part of>>>the package. You have a GUI interface where you can insert messaging>>>DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7>>>days past due, your account will be shut off if you do not pay within>>> >>>>>x>> >>>>>hours.">>> >>>>>>>I think if I tried that with my customers, I would be losing, not>>gaining,>>customers. The notion of inserting something into thier data is... too>>intrusive for me to consider.>>>>>>>>North East Oregon Fastnet, LLC 509-593-4061>>personal correspondence to: mark at neofast dot net>>sales inquiries to: purchasing at neofast dot net>>Fast Internet, NO WIRES!>>>>>>->>>> >>>>-- >Brian Rohrbacher>Reliable Internet, LLC>www.reliableinter.net>Cell 269-838-8338>>"Caught up in the Air" 1 Thess. 4:17>>-- >WISPA Wireless List: wireless@wispa.org>>Subscribe/Unsubscribe:>http://lists.wispa.org/mailman/listinfo/wireless>>Archives: http://lists.wispa.org/pipermail/wireless/> -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Sign me up. When and where??? Eric DaVersa wrote: The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- Brian Rohrbacher Reliable Internet, LLC www.reliableinter.net Cell 269-838-8338 "Caught up in the Air" 1 Thess. 4:17 -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
Adzilla is no different than the other ad-servers serving up ads; it just happens to be a local ad server. It replaces ads on a page. So instead of CNN's page having a Ford ad, it can have NE Oregon Ford's #1 dealer ad in place (and with permission). It also acts as an anti-phishing device. (I can't explain it without a PowerPoint :) For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] Adzilla & Revenue Streams
The simple answer to that is "don't use that option." The ad optimization is transparent and its basically free money. I usually have to say it 3 times before ISPs start to understand the concept, so in the interest of saving time... It's free money, it's free money, and - you guessed it - it's still free money. Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Koskenmaki Sent: Tuesday, March 07, 2006 2:47 PM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - - Original Message - From: "Eric DaVersa" <[EMAIL PROTECTED]> To: "'WISPA General List'" Sent: Tuesday, March 07, 2006 8:57 AM Subject: RE: [WISPA] Adzilla & Revenue Streams > > For a Network Operator, you have some incredible new tools as part of > the package. You have a GUI interface where you can insert messaging > DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 > days past due, your account will be shut off if you do not pay within x > hours." I think if I tried that with my customers, I would be losing, not gaining, customers. The notion of inserting something into thier data is... too intrusive for me to consider. North East Oregon Fastnet, LLC 509-593-4061 personal correspondence to: mark at neofast dot net sales inquiries to: purchasing at neofast dot net Fast Internet, NO WIRES! - -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
RE: [WISPA] Adzilla & Revenue Streams
Charles - glad to hear that John is speaking at WiNOG! Your attendees should find his presentation VERY interested. We partnered with Adzilla recently. With our growth in the Citywide Wi-Fi market and all the "FREE" offerings out there, I did a lot of research on advertising models to help Network Operators make money. In the end, Adzilla really was far ahead of the curve. Imagine this concept...the more my network is used, the more money I make. Hmmm...INCONCEIVABLE!!! The thing that Network Operators can't seem to grasp is, "What do you mean I stick this appliance at my POP and you start sending me checks?" The answer is YES. But since Network Operators are so foreign to the concept of advertising it generally requires a long explanation and a PowerPoint (it's OK - I needed that too.) The advertising can be tweaked to the point that the ads are virtually unnoticeable to your clients. Adzilla has developed a proprietary way to deliver more relevant, localized ads in partnership with ad servers and web publishers. For a Network Operator, you have some incredible new tools as part of the package. You have a GUI interface where you can insert messaging DIRECT TO THE DESKTOP. This means, "Dear Customer, your payment is 7 days past due, your account will be shut off if you do not pay within x hours." It can also be used for marketing direct to the desktop! Imagine that - a message for your VOIP service to raise ARPUs, or other new service enhancements. It's really quite revolutionary. I'll be glad to explain more to anyone who's interested. Respectfully, Eric DaVersa Vice-President, Business Development NetLogix OFFICE: 858.764.1998 CELL: 858.245.6702 FAX: 858.764.1982 [EMAIL PROTECTED] -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Peter R. Sent: Tuesday, March 07, 2006 5:52 AM To: WISPA General List Subject: Re: [WISPA] Adzilla & Revenue Streams I worked with Martin at Adzilla on a Conference Call to introduce him to some prospective ISPs. (http://www.rad-info.net/partners/adzilla.htm) Adzilla is a possible revenue stream for ISPs through ad replacement. (Instead of them seeing the ILEC ad, they can see you ad). It is definitely worth a listen to. For larger ISPs (25k subs or higher), there is another revenue generation stream: Bare Fruit. (http://www.rad-info.net/partners/barefruit.htm) When your users get a HTTP error (like 404 or 500) from a search, the Bare Fruit server will offer up a page of links along with the message that "the page you click on was unavailable, perhaps these links would be suitable". The links come from a search of the clicked link and each click through pays the ISP. (This can amount to huge revenue). These are some of the ways for an ISP to gain revenue from its existing network of eyeballs. (In both cases, no upfront costs for the ISP either). Regards, Peter RAD-INFO, Inc. 813.963.5884 Charles Wu wrote: >Here's an interesting concept (so interesting, in fact, that we made a >session about it at our next show) > >All wireless network operators today carry Internet advertising over their >networks. All that network traffic equates to more than $14 billion dollars >per year and is growing at double-digit rates every year. Yet, even though >the network operator is responsible for connecting the "eyeball to the ad," >they are left conspicuously on the sidelines when the advertising revenue >checks are being handed out. > >John Wigboldus from Adzilla New Media will discuss how the wireless network >operator needs to think and act like a cable television company to start >earning revenue from advertisements that are being shown to their "viewers." > >More details at: http://www.winog.com > >Now sure exactly what they're about -- but IMO, it's an interesting thought >(and I'm gonna try to make that session =) > >Btw, for those of you that can't make it -- don't fret, we DO post >powerpoints after the show available for public download (but of course it's >NEVER as good as actually being there =) > >-Charles > > >--- >WiNOG Austin, TX >March 13-15, 2006 >http://www.winog.com > > > -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] Adzilla & Revenue Streams
I worked with Martin at Adzilla on a Conference Call to introduce him to some prospective ISPs. (http://www.rad-info.net/partners/adzilla.htm) Adzilla is a possible revenue stream for ISPs through ad replacement. (Instead of them seeing the ILEC ad, they can see you ad). It is definitely worth a listen to. For larger ISPs (25k subs or higher), there is another revenue generation stream: Bare Fruit. (http://www.rad-info.net/partners/barefruit.htm) When your users get a HTTP error (like 404 or 500) from a search, the Bare Fruit server will offer up a page of links along with the message that "the page you click on was unavailable, perhaps these links would be suitable". The links come from a search of the clicked link and each click through pays the ISP. (This can amount to huge revenue). These are some of the ways for an ISP to gain revenue from its existing network of eyeballs. (In both cases, no upfront costs for the ISP either). Regards, Peter RAD-INFO, Inc. 813.963.5884 Charles Wu wrote: Here's an interesting concept (so interesting, in fact, that we made a session about it at our next show) All wireless network operators today carry Internet advertising over their networks. All that network traffic equates to more than $14 billion dollars per year and is growing at double-digit rates every year. Yet, even though the network operator is responsible for connecting the "eyeball to the ad," they are left conspicuously on the sidelines when the advertising revenue checks are being handed out. John Wigboldus from Adzilla New Media will discuss how the wireless network operator needs to think and act like a cable television company to start earning revenue from advertisements that are being shown to their "viewers." More details at: http://www.winog.com Now sure exactly what they're about -- but IMO, it's an interesting thought (and I'm gonna try to make that session =) Btw, for those of you that can't make it -- don't fret, we DO post powerpoints after the show available for public download (but of course it's NEVER as good as actually being there =) -Charles --- WiNOG Austin, TX March 13-15, 2006 http://www.winog.com -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
