[EMAIL PROTECTED]
Sent: Thursday, December 27, 2007 6:46:47 PM
Subject: Re: [IxDA Discuss] Does eye-tracking carry any real meaning?
I am actually intrigued by what Eye-tracking technology could offer.
I understand that the data is only as good as what kind of meaning we
put towards it - but then
I am actually intrigued by what Eye-tracking technology could offer.
I understand that the data is only as good as what kind of meaning we
put towards it - but then again, isn't that inherent in nearly
everything we do?
The users tell us like it is - but then we find out in research that
it isn't
I studied a bit about eye-tracking when I was working for newspapers. We were
concerned then mostly about the readers' "flow" as they scanned the page, and
how our layouts might call attention to key elements such as informational
graphics or advertising.
It seemed to me then that the only wa
Totally agree with what Jared and others have said on the topic. The
plain truth is eye-tracking studies I've worked on have yielded
little to no more actionable data than less expensive methods have
provided. The practice probably has its place. I just haven't
found a good application of the te
> Someone as knowledgeable on the subject as yourself could do the world
> some good by refuting the list that started this conversation, or at least
> debating the merits of eye tracking.
>
>
Eye-tracking provides unique methods to assess the impact of digital media
i.e., advertisements and web pa
For a brilliant example of the importance of attention in vision you
should have a look at Prof Richard Wiseman's colour changing card trick:
http://www.youtube.com/watch?v=voAntzB7EwE
Its a great illustration that just because your rentina "sees"
something doesn't mean you will see
On Nov 26, 2007, at 8:09 AM, Ron Perkins wrote:
> Thanks for the observations on eye tracking, I've never used one
> but suspected that they were a lot of work and
> offered wonderfully precise answers to the wrong questions.
>
> Hey, wasn't that line from a Pink Floyd tune?
Nope. Nilsson's Th
On Nov 25, 2007, at 9:47 PM, hanif o'neil wrote:
> I would suggest that it has been through eye-tracking research
> that this instance has been highlighted, e.g. Enquiro's discovery
> of Google Search's "Golden Triangle," where users ignored ads along
> the right scroll bar of the screen (
> So, all you can tell is where the center of the retina pointed. And,
> from a design standpoint, this tells you practically nothing.
Cheers to that, Jared.
One can only hope that a UIE blog post is in order. Someone as knowledgeable
on the subject as yourself could do the world some good by re
On Nov 24, 2007, at 3:18 PM, Hanif O'Neil wrote:
> This data does not offer feedback on whether a
> design is good or not, instead it provides an understanding of how
> well a design functioned: Did users see specific content or links?
> And how long did it take them to see them in the interface?
Eye tracking is not the "end-all" solution, then again (from what
I've seen) it hasn't been promoted as such. It is an excellent
tool to help make designers more accountable to the functionality of
their designs. It also provides research teams further insights
beyond traditional "think out loud"
> For consultancies selling IxD expertise it gives a 'oooh shiny' moment
> for clients (and often for some practioners). Even if the commissioning
> client staff member understands IxD it gives a recognisable 'scientific'
> sheen to a report and therefore makes it easier to pry open the budget.
J
: [IxDA Discuss] Does eye-tracking carry any real meaning?
An eye-tracking is the best way to "micro" analyze the pattern of
[you name anything]. At the end, the significance (or ROI) from micro
analyzing the "scanning" pattern of how people search for certain
information is ins
An eye-tracking is the best way to "micro" analyze the pattern of
[you name anything]. At the end, the significance (or ROI) from micro
analyzing the "scanning" pattern of how people search for certain
information is insiginificant as the time involves in analyzing,
creating report, set up a meetin
On 21/11/2007, Robert Hoekman, Jr. <[EMAIL PROTECTED]> wrote:
> 23 rules actionable lessons from eye-tracking studies:
> http://tinyurl.com/yrhydu
>
> I'm curious whether or not others on the list take this stuff seriously.
Simple answer is no, it's misleading. Text doesn't ATTRACT more
attention
On 22 Nov 2007, at 19:01, Jack Moffett wrote:
> But wouldn't the eye tracking experiment have taken a lot more time
> and effort than consulting the graphic designer?
If I already have my eye tracking equipment (I wish!) there isn't a
lot of extra cost in actually using it - and I don't alwa
The first thing that struck me after reading this article was someone
has rehashed a bunch of design guidelines from Nielsen and other
course materials on homepage usability. Slap a title of Eyetracking
on it and a slow day for a writer just churned out an article
. . . . . . . . . . . . . .
Yes. Any graphic designer worth their salt would know most of what
the article points out.
Another issue is that eye tracking does measure some valuable
sensation, perception cognition, but that does not necessarily equate
to actual user reaction and behavior.
Mark
On Nov 22, 2007, at 2:0
But wouldn't the eye tracking experiment have taken a lot more time
and effort than consulting the graphic designer?
Jack
Sent from my iPhone
On Nov 22, 2007, at 6:08 AM, "Adrian Howard" <[EMAIL PROTECTED]>
wrote:
> Yeah. I remember one particular project that, in hindsight, I wish
> I h
On Nov 21, 2007, at 7:04 PM, Robert Hoekman, Jr. wrote:
>> -Eye tracking can be useful for diagnosing problems, not so much for
>> identifying them.
>
>
> That's an interesting point. It does seems like eye-tracking would be
> infinitely more valuable when used in conjunction with other things
It is indeed fascinating to read the comments to the original article
- but I don't think you need to concern yourself with them too much:
"Thanks for the tips and advice...I hardly ever take into
consideration the audience%u2019s tendencies."
...
. . . . . . . . . . . . . . . . . . . . . . . .
On 21 Nov 2007, at 14:21, Chris Keane wrote:
> I think part of the problem with the article is that it frames eye
> tracking as a tool for drawing sweeping conclusions, when it seems
> far more appropriate for assessing a specific design and improving
> performance in a manner similar to split te
>
> -Eye tracking can be useful for diagnosing problems, not so much for
> identifying them.
That's an interesting point. It does seems like eye-tracking would be
infinitely more valuable when used in conjunction with other things - like a
more traditional test. As in, you identify problems throu
Ah yes, eye tracking - it's like the "intelligent design" debate of
our field.
A few points to add:
-The reaction of "isn't that obvious" to some of the points
reminds me of reactions to findings from usability testing years ago.
Yes it may be apparently obvious, but that doesn't mean it's not
w
I think part of the problem with the article is that it frames eye
tracking as a tool for drawing sweeping conclusions, when it seems
far more appropriate for assessing a specific design and improving
performance in a manner similar to split testing (e.g. is this
heading getting ignored? What about
While it is true that many of the conclusions from eye-tracking
studies are obvious I'm not ready to lump them with "Gun-Toting
Drivers are More Prone to Road Rage."
What can we say about the behaviors that have obviously been
influenced directly by UXD over the years? For example:
Text at
Interesting article and discussion.
I've done a number of eyetracking studies and can say that there is
one thing that eyetracking is always great for- communication. Even if
you know that a problem exists, it is sometimes difficult to
communicate that understanding to people not as well versed in
just a little sidenote:
it is fascinating to read the comments that people have left to the
originally quoted article - lots and lots of incredibly positive and
thankful comments with people talking of going back and redesigning
their sites as a result of this information.
it says a lot for the g
> I'm curious whether or not others on the list take this stuff
> seriously. I
> haven't decided yet if I think eye-tracking is a useful tool, and
> although I
> definitely have some opinions on the subject, I'd like some other
> perspectives to form a better picture.
I've never read an eye-t
It seems to me that if we boil everything down to efficiency and
heuristics then we become design robots. What about user experience
and pleasure? It's the intangibles that can really set a design
apart. I think that has to do with experience and tacit knowledge.
So yeah, I'm a bit wary of putt
Good points. But this follows the old saw that to the guy with a hammer,
the whole world looks like a nail. All that the eye-tracking tells you is
that the user's eyes spend a lot of time looking at specific parts of the
screen/page. No more, no less. Eye tracking provides useful inputs once
on
>From Nancy Broden:
One question I do have for the eye-tracking supporters out there: if
the results culled from all the eye-tracking studies where
implemented wouldn't all of our websites look the same or at least
very, very similar?
_
I do not consider myself an eye-tracking supporte
Eye-tracking feels like a desparate attempt to "scientifically" prove
the value of Design (with a big D). I don't have enough time to wade
into that one...
One question I do have for the eye-tracking supporters out there: if
the results culled from all the eye-tracking studies where implemented
wo
Personally, I think eye-tracking is only useful when testing a
specific interface. It's hard to draw general conclusions because
it will vary.
I also had a problem with this article in that it states where users
are more likely to look, (upper left corner - where we tend to place
the logo.)
Do
There is eye tracking equipment gathering dust in cog psych departments all
over the country. Of course everytime a new head of research gets appointed in
the corporate world... they trot out the eye tracking videos because they make
for wow show and tells. Yawn.
Mark
On Wednesday, Novembe
23 rules actionable lessons from eye-tracking studies:
http://tinyurl.com/yrhydu
I'm curious whether or not others on the list take this stuff seriously. I
haven't decided yet if I think eye-tracking is a useful tool, and although I
definitely have some opinions on the subject, I'd like some other
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