Re: [IxDA Discuss] Painful Registration Flow

2008-05-27 Thread Jared Spool


On May 27, 2008, at 7:16 PM, Jeff Gimzek wrote:

Obviously I will be trawling the IxDA site and BoxesandArrows for  
this sort of argument, but I was also wondering if anyone has a  
similar case study that they would care to share/point me to?


Marketing Sherpa (cleverly http://www.marketingsherpa.com) is filled  
with We-updated-our-registration-process-and-saw-$$$-increase type  
articles.


Jared

Jared M. Spool
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Re: [IxDA Discuss] Usability = Predictability

2008-05-28 Thread Jared Spool


On May 24, 2008, at 8:54 PM, Robert Hoekman Jr wrote:


Usability equals predictability.

As in, if you can accurately predict what's going to happen next in an
interaction, it's because the action you're taking is  
understandable, clear,
logical, makes you feel confident, etc. If you can accurately  
predict what's
next, the interaction has high usability. If you can't accurately  
predict

what's next, the interaction has low usability.

Shoot holes in that statement.


Usability is a scale from extreme frustration to extreme delight.

Delight, by definition, is something that is surprisingly good.

By being surprised, it has to exceed the bounds of predictability.

Therefore, Usability != predictability.


And remember: Every time you try to define usability, God kills a  
kitten.


Please, remember the kittens.

Jared


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Re: [IxDA Discuss] Forms: One vs Two Email fields

2008-06-06 Thread Jared Spool


On Jun 5, 2008, at 4:21 PM, Wendy Goodfriend wrote:

Can anyone direct me to research discussing the advantages and  
disadvantages of using one vs two email fields? I am also looking  
for inline validation code that addresses the one vs two field issue  
as well.


I haven't seen anything formally published. However, here's what we've  
found in our research at UIE:


The problem you're trying to solve is mistyping email addresses.  
Depending on the audience, context, and design, you can see typos in  
anywhere from 0.75% to 5% of email addresses entered. (Even here at  
UIE, we have, on average, 2 out of every 100 email addresses are  
entered incorrectly. These are designers and developers with a lot of  
internet experience, so it's not just a matter of sophistication.)


Several sites try solve the problem by asking for the email twice. The  
thinking is that, if the user enters it the same twice, then it must  
be correct. As people have discussed, that doesn't always happen  
because more sophisticated users will use cut  paste, which will only  
propagate a typo in the second field, making a false positive.


In my opinion, one of the best examples of the 2-field verification is  
at Fire Eagle. (It's currently invite only and, for reasons I can't  
explain, I received an invite, so I put a copy of the page here: http://tinyurl.com/5cjaqs 
 ) In this case, it's the reason in the copy that helps people  
understand why they are being asked twice.


One problem with the 2-field verification is that the typo isn't  
always restricted to the first entry. If the user types it correctly  
in the first field, but incorrectly in the second field, the  
validation fails. However, the user *had* typed it accurately the  
first time and will often feel frustrated that it was the verification  
that failed. This doesn't improve the user's experience.


So, the alternative is a one-field entry. Here, we've found the best  
way to reduce problems is to make sure the input field and  
verification display is large. Both the length of the field and the  
size of the font should be large enough so people can discern  
characters. For example, does an rn combination look similar to an  
m character? Does a 1 look distinct from an l? With the right  
font, size, and field length, the user should spot typos easier. How  
much does [EMAIL PROTECTED] look like [EMAIL PROTECTED]?


Most typos are doubled characters or neighbor keys (a j when the  
user meant a k, for example). Again, a large, clear verification  
display will help a lot. Designers, when showing users what they've  
typed, often don't ask themselves, Is this display going to help a  
user spot a subtle typo they could otherwise miss? Looking at the  
verification display for that quality can help reduce errors  
tremendously.


For algorithms, there's limitations to what you can do. You can check  
for spaces -- they're illegal. You can look at the domain portion and  
have an validation check that it contains an MX record. You can ensure  
there's only one @. Beyond that, there's not much else.


Hope that helps,

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] what would you call this, a submenu, subtab, or something else?

2008-06-06 Thread Jared Spool


On Jun 6, 2008, at 3:56 PM, Jason Zietz wrote:


What would you call Current Design in this example?


Invisible.

Jared

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Re: [IxDA Discuss] iRise sues Axure for patent infringement

2008-06-06 Thread Jared Spool

Nobody is gagging you about anything.

They are just asking for a no-patent-discussion zone. It's a matter of  
courtesy.


Think of the discussion as second-hand smoke.

Jared

On Jun 6, 2008, at 6:54 PM, Will Evans wrote:

This is neither a freedom of speech or a bill of rights issue. This  
is a will-I-be-hauled-into-depositio

n-and-deposed-on-emails-in-my-inbasket question.

Common Jared, this is exactly that. I state now that I have no skin  
in the game - but I am gagged from talking about it? This is  
absolutely a bill-0-rights issue. I can't talk about something I  
want to talk about lest the SS come to my house.



On Fri, Jun 6, 2008 at 6:48 PM, Jared Spool [EMAIL PROTECTED] wrote:

On Jun 6, 2008, at 6:26 PM, Will Evans wrote:

Why would any one of us have to bow out to discuss this. It's  
ludicrous.
Last I checked - even with the current administration - most of the  
bill of

rights is still in tact. Or am I naive?





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[IxDA Discuss] [Event] Book Launch Party: Handbook of Usability Testing, 2nd Edition

2008-06-08 Thread Jared Spool

[ Apologies to those who receive more than one copy of this. ]

Greetings,

You're invited to attend a party to honor the launch of the second  
edition of the Handbook of Usability Testing.


Where:
   Cinghiale Restaurant
   822 Lancaster Street,
   Baltimore, MD 21202

When:
   June 18, 5:30-7:30

RSVP for the event: http://upcoming.yahoo.com/event/776329/
  (RSVPing isn't required, but will help us make sure we don't run  
out of food or drinks.)


Buy the book: http://tinyurl.com/53o56p

In 1994, Jeff Rubin wrote the first edition of the Handbook. This  
became the bible of those of us in the usability world.


Now, Jeff Rubin and Dana Chisnell have completely updated it. It's a  
marvelous edition, filled with insights and useful tips and  
techniques. It's a resource that every user experience practitioner  
should have at their fingertips.


If you're going to be in Baltimore, either for the annual UPA  
conference or by choice, you need to stop by and help us celebrate  
this new edition. Co-author Dana Chisnell will be there, along with  
UIE's Christine Perfetti, myself, and a whole host of great people  
from the world of user experience and design.


There will also be food, drinks, and door prizes, along with great  
discussion and probably some funky music. It will be great fun.


We hope to see you there,

Jared Spool

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Expectations

2008-06-09 Thread Jared Spool


On Jun 9, 2008, at 6:37 PM, Robert Hoekman Jr wrote:

When creating great experiences, it's not so much about doing what  
users
expect. Instead, it's about creating a design that clearly meets  
their needs

at the instant they need it.
The article makes a clear case for this statement in the context of  
what was

researched to write it, but the statement itself could be misleading.

[...]


In other words, when creating great experiences, it may not  
necessarily be

about doing what users expect in the first place, but it is often most
certainly about living up to the expectations you explicitly attempt  
to set
through the design. If you label a button Save Now, it better do  
exactly

that.


I'm confused.

What are you proposing a Save Now button do that would (a) not do  
what would be what users expect *and* (b) meet their needs at the  
moment they need it?


It's not so much that the Save Now button do what users expect. It's  
that it do what users need, which, if I'm not mistaken, is to save the  
stuff now.


What's the issue?

Jared


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Re: [IxDA Discuss] Expectations

2008-06-09 Thread Jared Spool


On Jun 9, 2008, at 7:19 PM, Robert Hoekman Jr wrote:

It's not so much that the Save Now button do what users expect.  
It's that it do what users need, which, if I'm not mistaken, is to  
save the stuff now.


It's possible I'm just overanalyzing your statement, but when I read  
it initially, it felt a little unsettling.


Granted, I've said many times that it's not necessarily about  
simplicity, it's about clarity, which is a statement with a similar  
intent — to point out that one term/phrase is perhaps accurate than  
the other and encourage people to consider the distinction. Still,  
something about it just caught my ears wrong.


Maybe it's because it sort of ... cancels itself out. As in, the  
need the user has at a given moment may only exist because you  
created/encouraged an expectation in the first place, but then you  
say a good experience isn't about meeting expectations.


Hard to articulate, I guess. Just sounded ... off ... somehow.


It's ok. I don't mind the discussion. In fact, it's a good thing.

I thought this would play into your Activity-Centered Design mantra.  
After all, understanding user expectations would require studying  
users, which I thought was against the rules of ACD. Whereas, just  
looking at needs would be focusing on the goals of the activity. Isn't  
this a suit that feels comfortable to you? :)


Seriously, all I'm trying to say is that if you try to focus on  
expectations, it's a hit-or-miss proposition. If you focus on needs,  
you increase the odds of a hit.


Jared


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Re: [IxDA Discuss] iRise sues Axure for patent infringement

2008-06-09 Thread Jared Spool


On Jun 10, 2008, at 12:08 AM, Kontra wrote:

I assure you if I walked into the lawyer's offices over at Google,  
Yahoo,

Adobe, Microsoft, or pretty much any major Silicon Valley company and
informed them that people were discussing and posting patents on  
it, this

distribution list would *lose* every single one of those people as a
contributor or subscriber to this list.


That may be the practice in those places, but doesn't make it any  
less absurd.


This is information that's publicly available to anyone with a web
browser in multiple different ways that are untraceable unless you're
under surveillance. How on earth can anyone prove that a person did
NOT access such public info? If you recuse yourself from every venue
that can conceivably address patents then I've got a cave for you just
north of Kabul. Just because you played ostrich on a mailing list does
not mean you didn't access it via multiple other ways. Presumption of
guilt doesn't require that you prove a negative.

You think those lawyers are going to bar you from accessing the
Internet at all?


It's clear that you don't understand how legal argument works.

It works like this: The lawyers, in the discovery phase, ask for every  
email communication which could have mentioned the patent that landed  
on your corporation's servers. They paw (using the latest e-discovery  
technology) through each one and find the email that talks about the  
patent. They then ask to depose each recipient of the email.


Your organization's represented counsel will then try to motion to not  
have you deposed, but the objection will not be heard (because,  
basically they have to depose you to find out if your testimony should  
be struck). Then you spend hours in preparation, where the lawyers  
tell you exactly how you should or should not answer each of the  
possible questions they think you'll be asked.


Then you'll enter the deposition room and for somewhere between 4 and  
12 hours (maybe as long as 18), you'll get asked dozens of different  
questions, all getting to the same point: could you have been  
influenced by this patent? Each time, your organization's represented  
counsel will object on grounds that this testimony is unreliable or  
not to point or outside the scope of interest. Each time, the opposing  
counsel will instruct you to answer anyways. A court report (often  
videotape these days) will record every ah, um, and but.


You have to be very careful about your words. One slip and you'll have  
basically admitted that you did see the patent, you were aware of it,  
and it *might* have influenced your subsequent work.


And that's just the first round.

Having just spent weeks pouring through 1000+ pages of similar  
testimony from corporate executives, IT managers, and other witnesses  
to render an expert opinion in a case I've been working on, I am  
completely sympathetic to the what-you-don't-know-can't-be-made-into- 
incuplatory-evidence train of thinking.


Again, folks, as crazy as it all sounds, it's a reality for some folks  
(not all of us).


Please show some courtesy.

Jared


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Re: [IxDA Discuss] iRise sues Axure for patent infringement

2008-06-09 Thread Jared Spool


On Jun 9, 2008, at 8:32 PM, Christopher Fahey wrote:

For those concerned about the legal ramifications of exposure to  
competitors' patents, the best solutions seem to be:

 1) Quit the list.
 2) Quit your company (or client).


Oh, that's just silly.

There's lots of stuff we don't discuss openly on this list.

We don't talk about how much we charge. (It could possibly be seen as  
price fixing.)


We don't talk about clients we dislike. (It could be seen as libel or  
defamation of character.)


We don't talk about how stupid our co-workers or managers are. (It  
would just be a career-limiting move.)


Why is it so important that we talk about this openly?

Nobody has said that people who are ok with the conversation shouldn't  
talk about it at all. Andrei and others have just asked that we do it  
in a way that doesn't put them at jeopardy. Why is that such a  
difficult request?


I don't understand why this is so hard for some people to grok?

Jared


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Re: [IxDA Discuss] iRise sues Axure for patent infringement

2008-06-10 Thread Jared Spool


On Jun 10, 2008, at 1:21 AM, Kontra wrote:

I am completely sympathetic to the what-you-don't-know-can't-be- 
made-into-incuplatory-evidence train of thinking.


Therein lies the issue: what-you-don't-know. Not being on a mailing
list that once in a clear blue sky may reference patents is no proof
that you-don't-know. There are many other ways that you
get-to-know. And my friend if you recuse yourself from all the
places that you can learn something, you'd be left so far behind in
your profession that I don't know why you'd bother coming into the
office.


It's a proof of burden thing. It's clear to me that you don't agree.  
Doesn't make it any less of an issue for other people.






Please show some courtesy.


I would when your corporate convenience doesn't trample upon the right
of others to discuss issues they deem important, and when the
arrogance with which this has been presented here is reconsidered.


No one is taking away your rights. This is a community. One which, in  
my opinion, you're just trolling in.


What gives you the right to trample upon other people's concerns that  
a little sensitivity and discretion is in order?


I'm hoping those that monitor these discussions put an end to this  
soon. I fear the list will lose some talented contributors over this  
insensitive trolling behavior.


Jared


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Re: [IxDA Discuss] Expectations

2008-06-10 Thread Jared Spool


On Jun 10, 2008, at 12:19 PM, Robert Hoekman Jr wrote:

I thought this would play into your Activity-Centered Design mantra.  
After all, understanding user expectations would require studying  
users, which I thought was against the rules of ACD.


There are no rules. I've talked to users to learn more about  
activities, but I've also researched them independently. I've also  
excluded a research phase entirely from many projects, because the  
breakdown of the activity was obvious and research would have been  
overkill. Many experienced designers have done this regardless of  
their feelings on ACD.


(Maybe the reason you and I keep arguing about this one is that you  
haven't understood the preceding paragraph. You're assuming I never,  
ever research users, and that assumption would be 100% incorrect.)




And I thought the reason we kept arguing was because the patent debate  
wasn't challenging enough. :)


I think I understand where you're coming from on the ACD thing.

I believe it comes down to knowing if you can trust your gut or not.  
In the cases where the activity breakdown was obvious, that's where  
you are trusting your gut. In the cases where you've went out to learn  
more about the activities, it seems you weren't trusting your gut and  
thus research occurred.


I think that's perfectly valid and makes a lot of sense. Why do  
research when you already know what you need to know?


Where the question, at least for me, comes down is how do you know  
when to trust your gut? Do you have a gut sense as to when your gut  
sense is good enough? (Would that be meta-gut?)


:)

Jared


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Re: [IxDA Discuss] Expectations

2008-06-10 Thread Jared Spool


On Jun 10, 2008, at 2:01 PM, Robert Hoekman Jr wrote:

The difference is also a mindset difference. Instead of focusing on  
goals and such, I focus just on the details of the activity—how it's  
performed, how it breaks down into tasks and actions and operations,  
etc. The distinction may be subtle, but I find it changes the way I  
approach the research pretty substantially.


I think, most of the time, focusing on the activity will get you where  
you need to go. These are localized goals, in a way.


I still think there are times when goals will different amongst  
individuals using the same functionality, and that will influence the  
details that make up the activity. In this case, understanding the  
variety of goals will be important to the design process.


Did you know that Joshua Porter also appears to subscribe to the tao  
of ACD? I find that particularly interesting, since he's one of your  
former disciples.


Yes, well, some birds fly farther from the nest than others. We will  
always love and cherish him, no matter his misgivings. :)



Where the question, at least for me, comes down is how do you know  
when to trust your gut? Do you have a gut sense as to when your gut  
sense is good enough? (Would that be meta-gut?)


The only time this fails for me is when I'm hungry. My meta-gut gets  
confused. :)


Eh—it's all very subjective. There's no way to be sure either way  
that you do or don't need user research to get a handle on an  
activity. Sometimes, you do it and find out you didn't need to.  
Sometimes, the opposite. You have to trust your instincts.


Yes, but do you have good instincts on when to trust your instincts?

Or is this a Good Judgments come from Experience and Experience comes  
from Bad Judgments thing?


Jared


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Re: [IxDA Discuss] Empty search query: what result?

2008-06-17 Thread Jared Spool


On Jun 16, 2008, at 5:42 AM, Liou Yamane wrote:

I have encountered the following problem several times at my current  
job as a IxD-er without finding a satisfying solution:
What to do when a search is executed with no input, thus an empty  
search query? Concretely, this means hitting the search button next  
to an empty text field.


Hi Liou,

With all due respect, I think you are asking the completely wrong  
question.


The instance of blank searches is quite common. In fact, at one major  
bank, blank queries were the most popular search term. So, it does  
makes sense to know what to do when nothing is searched for.


However, the question you should be asking is: Why would a user  
search for nothing? What is the sequence of events that would make  
this happen? (Let alone be a common occurrence?)


I'm going to bet that very few users ever think to search for  
nothing to get *everything*.  That's a very programmer way of  
thinking, but it's unlikely it would actually happen.


Have you observed any users who searched for nothing?

At the bank that I mentioned above, it was because of the design of  
the search box. Turns out that it wasn't clear to many users that you  
were supposed to enter something before hitting the Search button. The  
result was they'd hit the Search button expecting a screen that would  
prompt them with something to search for.


Instead, entering an blank search query would give users an error  
message that was silly: The item ' ' is not found. Please choose a  
more specific search term. The number of people who entered a second  
search term at this point was very, very small.


The designers changed the physical look of the search box, putting in  
a distinct border and better prompt. The number of blank searches  
dropped to a very small number. In the case of a blank search, the  
site now produces a screen that prompts users to take advantage of the  
search capability and gives some best bets results. Almost every  
user continues from that page.


I recommend you find out *why* you have users entering blank search  
queries. Once you know that, you'll know what the results should be,  
I'm betting.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Criteria for Evaluating Websites

2008-06-17 Thread Jared Spool


On Jun 15, 2008, at 7:23 AM, AmirBehzad Eslami wrote:


What articles have written on this
subject?


In 1997, my colleagues and I wrote an entire book on the subject: 
http://tinyurl.com/4hx9sz


How do you evaluate websites if you're in hurry?


It's simple. There's only one question: Can the user accomplish their  
goal? If the user can accomplish their goal, the site is good. If they  
can't, it needs to be fixed.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] IxD Podcasts...sugestions?

2008-06-17 Thread Jared Spool


On Jun 13, 2008, at 1:17 PM, Paolo Passeri wrote:


I'm trying to find good interaction design, innovation, prototyping,
usability...podcasts!


You can find our podcasts at http://www.uie.com/brainsparks/topics/podcasts/

I'd like to think they are pretty good...

Jared

Jared M. Spool
User Interface Engineering
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Re: [IxDA Discuss] Which is a better Navigation Structure

2008-06-17 Thread Jared Spool


On Jun 16, 2008, at 4:59 PM, Leah Buley wrote:

Ok, so maybe a full blown thesaurus is overkill for an office supply  
site.  But you can't convince me that alphabetical order is obsolete.


No, it's not obsolete.

However, it *is* akin to random order.

There are few exceptions where alphabetical order makes sense. These  
occur when there is only one way to refer to the target object, such  
as a name of a state, a car manufacturer, or a person.


For example, in the xbox 360 index that Mark Young mentioned (http://www.gamefaqs.com/console/xbox360/ 
), the names of games are perfect for alphabetization, since there's  
only one way to talk about Halo 3.


However, beyond those very rare exceptions, alphabetical order is  
random to the user.


In our studies, users expect the most likely items to be listed first,  
grouped by similar items.


For office supplies, I'd use a multi-level hierarchy, all visible on  
the page. You can get a couple of hundred links that way before users  
become overwhelmed, if you choose your visual presentation and item  
names well.


Alphabetization is a lazy designer's out -- it tells me that the  
design team isn't interested in finding out what users are really  
doing on the site.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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[IxDA Discuss] [Reminder] Book Launch Party: Handbook of Usability Testing, 2nd Edition

2008-06-17 Thread Jared Spool

[ Apologies to those who receive more than one copy of this. ]

Greetings,

You're invited to attend a party to honor the launch of the second  
edition of the Handbook of Usability Testing.


Where:
  Cinghiale Restaurant
  822 Lancaster Street,
  Baltimore, MD 21202

When:
  Wednesday, June 18, 5:30-7:30

RSVP for the event: http://upcoming.yahoo.com/event/776329/
 (RSVPing isn't required, but will help us make sure we don't run out  
of food or drinks.)


Buy the book: http://tinyurl.com/53o56p

In 1994, Jeff Rubin wrote the first edition of the Handbook. This  
became the bible of those of us in the usability world.


Now, Jeff Rubin and Dana Chisnell have completely updated it. It's a  
marvelous edition, filled with insights and useful tips and  
techniques. It's a resource that every user experience practitioner  
should have at their fingertips.


If you're going to be in Baltimore, either for the annual UPA  
conference or by choice, you need to stop by and help us celebrate  
this new edition. Co-author Dana Chisnell will be there, along with  
UIE's Christine Perfetti, myself, and a whole host of great people  
from the world of user experience and design.


There will also be food, drinks, and door prizes, along with great  
discussion and probably some funky music. It will be great fun.


We hope to see you there,

Jared Spool

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Which is a better Navigation Structure

2008-06-17 Thread Jared Spool


On Jun 17, 2008, at 3:25 PM, Diana Wynne wrote:

I rely on alphabetical order at the bookstore and the library. Makes  
me crazy trying to find non-fiction titles when I don't understand  
the classification system (oh, this is California history, not  
travel).


Oh, really? I've never seen an alphabetical bookstore or library. Most  
libraries use some sort of cataloguing system, ala Dewey Decimal  
System or Library of Congress. In some sections, such as fiction, it's  
then alphabetical by author, but as I stated before, that works  
because there is only one name.


Bookstores divide their content by sections. Again, some sections are  
alphabetical by author, but some are by other means. For example, the  
cooking section is often subdivided by cuisines, diets, or styles.  
Biographies are divided by the subject, then by the author.


It would be neat to see a completely alphabetical library or  
bookstore. It would likely be unusable, by both the customer and the  
folks required to keep it alphabetical.



Ditto for record stores, when I still bought music in physical form.


Again, unless you shopped in a record that didn't have much a  
selection, I doubt this was true. Most stores were organized by genre  
(RB, Pop, Classical). Within genre's, they were sometimes  
alphabetical by artist, though some sections, like show tunes, would  
be organized by other content.


However, within a given artist, it's unlikely the individual products  
were organized alphabetically. Most likely, it was random order,  
though some of the larger collections would order by date of release.



 But being able to search by name obviates much of the need for this.


That's one of the great ironies of all of this. In those cases where  
alphabetization works, search also works really well. When  
alphabetization doesn't work so well, search accuracy also starts to  
decay.


So, I still contend that alphabetization, for the most part (but not  
always), is akin to random order.


:)

Jared

Jared M. Spool
User Interface Engineering
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Re: [IxDA Discuss] Which is a better Navigation Structure

2008-06-18 Thread Jared Spool


On Jun 17, 2008, at 7:08 PM, Jeff Howard wrote:


One of the best reasons I know of to use an alphabetical organization
is where egos are concerned--specifically to avoid the appearance of
priority when listing names. In that case it's akin to random; the
names have to be in _some_ order and it helps to cast the blame on
the natural order of the alphabet.


If your primary goal for design is to ensure you can cleanly assign  
blame to an artifact, then I guess alphabetization is good. However,  
the original context of this thread was for the organization of office  
supplies. Do people need to ensure that all office supplies are  
treated equally?


Surely, if you want to ensure users get what they need, you'll  
approach things from their perspective, not from the perspective of  
whose egos you need to protect. It's clear, watching users, that they  
are less concerned about equality and fairness in design than by ease  
of accessing their information.


Company employee phone directory: Alphabetize. (Except that important  
departments or individuals should probably also be at the top in a  
best bets section.)
Company HR Department services: Put in order of most likely needed by  
the employee. Alphabetization here, while fair, would not help the  
user in any way.



Incidently, literal randomness is a pretty good organization scheme
in some contexts; notably survey questions where the order of answers
tends to influence selection.


No argument there. I never said randomness is bad. I only said that  
alphabetization, to users, appears random. If randomness is the effect  
you are going for, alphabetization is a good way to do it.



But in most cases I'd say alphabetical is preferable to random (if
nothing else exists) because people want things to make sense and
they'll try to read meaning into the order no matter what you do.
It's more humane to give them something obvious like alphabetical
order to hang their hat on.


I'm betting that if you had watched as many users approach as many  
different alphabetized lists as I have in my career, you'd probably  
come to a different conclusion.


In my experience, when users come to a list that alphabetized that  
isn't a lists of people's names, state's names, or models of cars,  
they try to find the item they are looking for by starting at the top  
and working down. As soon as they bump into an item they think is less  
significant than their target, they pause and wonder how they might've  
missed the item. This is particularly true if they find something that  
they think of as similar significance that should be a neighbor of  
the target item.


They don't keep looking because they think it couldn't be later on (or  
they make a comment about how they don't want to have to scan the  
entire list just to find their one item). The problem with  
alphabetization is that it eliminates grouping of neighbors and  
randomizes the significance. Users aren't interested in searching.  
They are interested in finding.


Order is really important. You need to really understand how user's  
approach it. Most of the time, alphabetization diminishes the  
experience instead of enhancing it, from the users' perspective.


Jared

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Re: [IxDA Discuss] Using full categories navbar in SRP, yes or no?

2008-06-21 Thread Jared Spool


On Jun 20, 2008, at 8:13 AM, Guillermo Ermel wrote:

I'm assisting the design team to create an e-commerce website. The  
website has a few hundred items, with the typical product-category  
left navigation bar in the home page and listings page, with 10 to  
20 categories and probably subcategories. Also typical, when  
browsing categories with that left navbar, you get the usual you  
are here visual feedback in it.


The website also has a product search input box on every page.



Guillermo,

If you only have a few hundred items, then you should be avoiding  
sending people to search. The odds of them entering a term that your  
engine can match to something they want gets slimmer with the fewer  
items you have to search for.


Instead, it sounds like a multi-level category listing that displays  
all (or most) of the items will serve you best.


I'd recommend you try that approach and not invest too much in the  
search results.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Google and Usability

2008-06-22 Thread Jared Spool


On Jun 22, 2008, at 9:35 AM, Adam Connor wrote:

here's a brief post on Google's Usability Lab over at TechCrunch.  
Not a lot of info, but in case anyone is interested:


http://www.techcrunch.com/2008/06/22/a-peak-inside-googles-usability-lab/


Yah, this is just one lab.

There's several.

Jared


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Re: [IxDA Discuss] Is UCD Really Broken?

2008-06-25 Thread Jared Spool

Damn.

I'm so glad I didn't get sucked into this discussion.

Since my name was cited in the original post, I did want to suggest  
that I've been talking about this problem for years.


Most recently, I wrote about it here:
  Surviving Our Success: Three Radical Recommendations
  http://tinyurl.com/5z78qs
  (Unfortunately, a bit hard to find on the unusable UPA web site.  
And nobody can explain to me why it's a PDF.)


And I talked about it here:
  IA Summit 2008 Keynote: Journey to the Center of Design
  http://tinyurl.com/5kasbm
  (Listen to the audio or the slides won't make sense.)

Basically, my thoughts are that, for many folks, UCD is a dogma. These  
people treat it as the only viable way of thinking about product design.


However, there is no real evidence to suggest that following UCD  
dogmatically produces any better designs than ignoring it dogmatically  
(like Robert seems to want to do).


In fact, all the evidence seems to suggest that it's a gestalt effect  
that any success is derived at all. In either of the above pieces,  
you'll hear (or read) about my thoughts on how the techniques of UCD  
are really just the stone in the soup. I believe that something else  
-- something we never talk about -- is what actually provides the best  
designs. (Just like it's something else that makes the soup, not the  
stone.)


I'm way to busy this week to actually say anymore than this.

I'm glad there's a discussion. People should just consider whether  
their personal dogmas are really what they think they are.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] And now a completely different take on design

2008-07-02 Thread Jared Spool


On Jul 2, 2008, at 5:47 AM, dave malouf wrote:


To me that doesn't say anything bad about the process. Heck, Apple
has had a slew of failures. Fail big! is a designers mantra. Just
bounce back and keep going!


Apple's Board of Directors wasn't completely replaced.



WSJ: A lot of changes are under way at BO after a rocky fiscal  
year. CEO Torben Sorensen was fired in January. How much rethinking  
has this meant for design?


MR. LEWIS: Our whole board of directors has been fired, which means  
that the advisory board just wouldn't accept the results. Fair enough.



Something at BO is really broken. Think this approach has anything to  
do with that?


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Hotel Websites: Flagship User Experience

2008-07-02 Thread Jared Spool
One of the major chains (I think it was Westin, Hyatt, or maybe  
Intercontinental) was using slo-mo ad campaign they've been running to  
show how soft their beds are.


I'd check with your ad guys before you invest in that route...

Jared

On Jul 2, 2008, at 9:31 AM, John Gibbard wrote:


The bathroom point is interesting. It also made me think about
property brochures where it's unfeasible to show the actual rooms
(e.g. not built) so they focus on example fixtures and fittings in
macro which helps provide an assurance of quality and finish. We've
been considering approaches like the slow-mo Ikea [1] how do folks
feel about this?

[1] http://snipurl.com/2ssj2


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=30965



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Re: [IxDA Discuss] examples of HUDs on the web?

2008-07-02 Thread Jared Spool


On Jun 27, 2008, at 11:02 AM, Meredith Noble wrote:


Does anyone have any examples of web apps that use HUDs or Heads-Up
Displays to give the user feedback?

I'm talking a really light HUD here - basically a little rectangle  
that
comes up in the middle of the screen after the user completes an  
action,
says something like Your widget has been deleted, and then fades  
away

after a couple of seconds.


LinkedIn.com uses such a box to verify that you want to accept bulk  
invitations.


Netflix uses layered dialogues for all sorts of interactions, such as  
showing that you've added something to the queue.


Hope that helps,

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Hiding and Disabling Menu Items

2008-07-03 Thread Jared Spool


On Jul 3, 2008, at 7:26 AM, Elizabeth Buie wrote:

Me, I would state it outright:  Error messages are *not* the correct  
way to teach them.


Yes, but nothing says Don't press that button better than a couple  
of electrodes emitting 10,000 volts. They won't make the mistake  
again, I tell you.


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Re: [IxDA Discuss] Should persuasion be left to marketers?

2008-07-07 Thread Jared Spool


On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:


Should the persuasive elements of a site design be left to marketers?


It's curious to me that you immediately equate persuasive elements  
with marketing. Design (good or bad) is *all about* persuasion.  
Helping a user to see and click on the button that takes them to the  
next step is a persuasive act.


So, I'm assuming that most of the persuasive elements of the site's  
design are actually in the hands of the designer.


Now, over the years, we've looked at this topic closely. Here are some  
articles we've published on it from year's past:


  The Search for Seducible Moments (2002): http://tinyurl.com/6b695t

  Guiding Users with Persuasive Design - An Interview with Andrew  
Chak (2003): http://tinyurl.com/6lj4xg


  The Power of Persuasive Momentum (2005): http://tinyurl.com/64m2vy

  Thinking Beyond Conversion (2006): http://tinyurl.com/ht2bv

  The Conversion Funnel - Is Your Web App Successful: http://tinyurl.com/yy87uy

Persuasion is a critical part of design. In my opinion, it doesn't  
belong to any particular job title or company department, any more  
than any other part of the user experience does.


Assuming you work for a company who has a marketing department and a  
UX team
that are separate from each other, how much should the UX team be  
involved

in the design of persuasive elements?


I think the assumption here is flawed. Our research into great  
experience design show that if you work for a company that has a  
marketing department that is so separated from the UX team that they  
aren't involved in all aspects of the site's design, it's unlikely  
you'll produce a great user experience on any dimension. Persuasion,  
at that point, is the least of your worries.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Should persuasion be left to marketers?

2008-07-07 Thread Jared Spool


On Jul 7, 2008, at 1:19 PM, Robert Hoekman Jr wrote:

Granted, most of the marketers I've seen couldn't market their way  
out of a

cardboard box. But they should know a lot about persuasion, no?


I've said it before and I'll say it again:

People who aren't good at what they do produce crappy results.

If a marketer can't market their way out of a cardboard box, why  
should they know anything useful about persuasion?


:)

Jared


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Re: [IxDA Discuss] Cover Flow-esque examples

2008-07-10 Thread Jared Spool

They are not blog specific, but check out:

http://www.searchme.com

and

http://www.spacetime.com

Both use cinematics transitions, like coverflow does.

And for all of you who think that apple invented the coverflow look,  
think again. It was prominent in a video called the Web Book by Stu  
Card at (what was then Xerox) PARC in 1996:

http://www.sigchi.org/chi96/proceedings/videos/Card/skc2txt.html

(If you look hard, you can even find a insert legal term for  
intellectual property protection that people don't want to know about  
on it.)


:)

Jared


On Jul 10, 2008, at 12:59 PM, Monique Escamilla wrote:


Hi there,

Does anyone know of any blog-type sites that are using cover flow
similar to iTunes? I've looked at sites like:

http://www.celebuzz.com/

http://buzz.yahoo.com/

but my stakeholders want something more shiny and coverflow -
esque.

Thanks,
Monique

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Re: [IxDA Discuss] statistical significance

2008-07-14 Thread Jared Spool


On Jul 14, 2008, at 2:58 AM, Elizabeth Parham wrote:

I have to do a proposal including timings for a solution in which  
there will
be 300 end users of a new system aimed at improving efficiency in  
the work
place by using technology where before things were done on paper or  
over the

phone.

What percentage of these 300 do I need to observe in their place of  
work,
interview and so on for the information to be representative of the  
whole?


- I want to get enough information to be able to develop personas and
wondered if there were guidelines regarding the numbers and  
statistics for

getting it right.


Hi Elizabeth,

The answer is quite simple. It's very easy to calculate how many folks  
to observe and interview to ensure you've learned everything you need  
to learn.


The only problem is, you can't make the calculation  until you've  
already done all the observations and interviews. You just don't have  
the necessary information to do the calculation. :)


Short of that, you want to conduct your observations until you reach  
what we call, the point of least astonishment. This is the point  
where, in each subsequent session, you're only seeing things you've  
seen before.


Reaching this point means you have everything you need to build your  
personas. Until you reach this point, you won't know for sure if  
you've left something important out.


The good news is that it probably doesn't matter too much. While you  
can make great strides with the initial design, improving efficiency  
can't be done with only a single release. It has to be done  
incrementally.


That means that you can get away with only interviewing a subset of  
folks, probably chosen at random. Many of the important inefficiencies  
and frustrating elements of the current process will emerge and it  
should be easy to create personas, scenarios, and the innovations  
you'll need to get major improvements.


Without knowing more about who these folks are, what they do, and how  
the current system works, it would be hard to make specific  
recommendations. However, you could start with a simple plan that  
studies 15 end users (5%). Among the first things you'll want to do  
with your studies is determine if there are others you need to study.  
Hopefully, after seeing 5% of the population, you'll really have  
enough sense of what your dealing with to know what else you need to  
study.


Hope that helps,

Jared

Jared M. Spool
User Interface Engineering
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[IxDA Discuss] [PLUG] UI13 Conference Sneak Preview Pricing Ends 7/15

2008-07-14 Thread Jared Spool

[Apologies for duplicated posts]

Based on many of the conversations we've had on this list, I know  
there's tremendous interest in in-depth seminars on interaction  
design, information architecture, and design strategy. These are just  
a few of the things we've put on the program for UI13.


This week, the pricing for the conference goes up and I wanted to make  
sure that everyone on the IxDA list had a chance to get in at the  
lowest available price. So, I'm forwarding the promotion we're using  
to our clients.


Please feel free to tell your colleagues and, by all means, check out  
the great talent that we've assembled for this year's conference.


Jared

- o - o - o -

Greetings,

We've had tremendous response to this year's User Interface 13  
Conference. Hundreds of you have already registered, and hundreds more  
have been calling and emailing us for program details. ( You can see  
the full program at http://www.uiconf.com )


If you're thinking about signing up, this is the time to do it. After  
Tuesday, 7/15, the cost to register will go up by $300. Don't miss   
this opportunity to attend four days filled with insights from the  
field's greatest experts.


 UI13 Conference Highlights

Since we put together the first User Interface Conference thirteen  
years ago, the heart and soul of this event is the full-day seminars.


At UI13, you'll choose between ten in-depth seminars on today's most  
important design topics, including interaction design, information  
architecture, agile development, experience design, innovation,   
usability testing, Ajax, product strategy, paper prototyping, and   
visual design. ( You can learn all about the seminars at http://www.uiconf.com 
 )


In addition, I know you won't want to miss the 2008 Spotlight  
Presentation by none other than Bill Verplank. With more than 30 years  
of experience in the field of interactive computing, Bill played a  
seminal role in the formation of modern interaction design techniques.  
In his presentation, Bill will address Sketching Metaphors, exploring  
the most important themes from today's world of experience design.


Plus, Christine Perfetti and I will present two of UIE's most popular  
seminars in our UIE Showcase Seminar Day on Thursday, October 16th.


 Sneak Preview Pricing Ends July 15th

Everyone who registers by Tuesday, July 15th, can get in at the lowest  
price of $1,849 for all four days -- a savings of more than $1,800 off  
the final walk-in registration price. After Tuesday,
7/15, the cost to register will go up by $300. Don't miss this  
opportunity to get the lowest pricing we're offering to attendees.


You can find out more about the program, including detailed full-day  
seminar descriptions at http://www.uiconf.com


See you at the conference!

Jared M. Spool
Conference Chairperson
User Interface Engineering

p.s. Remember to register by July 15th to attend all four days of the  
conference for only $1,849, which saves you more than $1,800!)  
Register today at http://www.uiconf.com


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Re: [IxDA Discuss] Pattern Tap : Interface Design Inspiration

2008-07-24 Thread Jared Spool


On Jul 23, 2008, at 3:27 PM, Christian Crumlish wrote:

I also accept that language drifts and even terms of art can change  
and the
success of the pattern meme is going to tend to lead to watering  
it down,
but I'm nonetheless going to try to hold the line on this  
distinction for

now, as I think it's useful.


I completely agree with this line of thinking. I think, as a  
community, it serves us well to be careful of our language.


I've been fighting a similar battle with personas versus descriptions- 
of-people-real-or-otherwise because watering the term down doesn't  
help its usefulness.


I'd like to see more efforts in the community to establish and protect  
a language we can all use to mean the same things.


Jared

Jared M. Spool
User Interface Engineering
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Re: [IxDA Discuss] Pattern Tap : Interface Design Inspiration

2008-07-28 Thread Jared Spool


On Jul 25, 2008, at 6:20 AM, matthew Smith wrote:


How would you best describe what Pattern Tap showcases? What language
would you change or redefine? I'd be interested to see how we can
gaurd those terms well, and honor the work of folks like yourself,
while hopefully at the same time, offering a bit of expansion to
terms like pattern.


A collection of designs for inspiration.

It's my opinion that general pattern libraries are of limited value.

What teams really need are libraries of patterns that have been proven  
for their users in their specific design contexts. These will include  
localized thinking, including brand-related issues and details about  
the things that make their own experience unique, such as voice, tone,  
and feel.


For example, the patterns for KodakGallery.com would be very different  
from the patterns for Flickr.com, even though they'll have a lot of  
the same types of elements, because they are trying for very different  
experiences.


I think both teams could turn to a site like PatternTap for  
inspiration (which I think is your goal), but would create a library  
of patterns that was unique to their own needs and offerings.


That's my take.

Jared

Jared M. Spool
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Re: [IxDA Discuss] Design of forms on web vs paper

2008-07-30 Thread Jared Spool


On Jul 27, 2008, at 1:34 AM, Jessica Enders wrote:

As a matter of best practice, should forms on the web be designed  
to look like their paper equivalents? Why/why not?


My take is simple:

The question is irrelevant.

In fact, you could as a similar question that would be equally  
irrelevant: Should forms on the web be design to look like other  
forms on the web?


The real question is Should each form on the web be design to best  
support the user's experience? The answer would, of course, be Yes.


And the next question is the one that's important in your case: How  
should you best support the user's experience?


That's where I'd start.

Hope that helps,

Jared

Jared M. Spool
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Re: [IxDA Discuss] Designing vs. Architecting

2008-08-08 Thread Jared Spool


On Aug 7, 2008, at 8:44 AM, dave malouf wrote:


Wow! it's 2003 all over again. Tog's original post that inspired
this organization called on us to be architects. our entire first
6 months of discussions on this list was about why we are designers
and not architects. ;-)

I refuse to repeat 6 months of ideas that I feel haven't changed and
I think Seth's look at this is as a non-designer looking in and
doesn't really understand that there is a long and important legacy
connecting our work to design and not to architecture, a term which
actually has been coopted adn ruined by engineering and other
technologist, who have taken a sub-discipline of design and have
created a bastardization to help make themselves feel more
self-important with actually adding little or no further value.

Now I understand that the people see design as look  feel, but
it is a worthy and important goal for us to evangelize a much more
accurate and broader and historical vision of design as being so much
more.


Just a thought:

Are those first 6 months of ideas documented anywhere so those who are  
new to the field can have the benefit of the thinking behind it?


Otherwise we're doomed to revisit this over and over and over and over  
and over


Jared



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Re: [IxDA Discuss] how to present UX to the whole agency

2008-08-14 Thread Jared Spool


On Aug 13, 2008, at 5:19 AM, alan james salmoni wrote:


Just out of curiosity Sam and Jamie (and anyone else), if you were
given just 5 seconds to pitch UX to someone in a company, what would
you say?


Working hard to eliminate frustration from technology and make it all  
delightful.


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Re: [IxDA Discuss] IxDA iPhone users straw poll

2008-08-14 Thread Jared Spool


On Aug 14, 2008, at 10:09 AM, Denton, Gretchen wrote:


OMG. Are you a socially irresponsible iPhone user?!


The question was what I did now that I didn't do before. I was always  
socially responsible. The iphone lets me be more socially  
irresponsible in new ways. It's been a growth opportunity for me.


Jared

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Re: [IxDA Discuss] IxDA iPhone users straw poll

2008-08-15 Thread Jared Spool


On Aug 15, 2008, at 8:06 AM, Patrick Barrett wrote:

What I think is most interesting about this straw poll is the number  
of respondents who choose not to follow these simple instructions:


What are the top *3 things* you find yourself doing now with your  
iPhone


If people on this list won't follow user instructions then who will?


Isn't one of the tenets of Interaction Design to extend the boundaries  
of current practice and behavior to explore new options?


I would think this behavior is right inline with what one would expect  
from IxDers.


Jared

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Re: [IxDA Discuss] ING sues PNC over alleged similarities of Web sites

2008-08-15 Thread Jared Spool

On Aug 15, 2008, at 4:16 PM, G. Jason Head wrote:


Interesting enough it has to do a bit with the user interface on the
PNC Virtual Wallet site:

The site features several orange balls used to highlight products and
services PNC offers. ING alleges that PNC's use of the orange balls
could confuse customers who associate the orange balls with ING.

More info on the Post-Gazette site:
http://www.postgazette.com/pg/08228/904608-100.stm


Yup. Trademark infringement. Surprised that PNC went ahead with it.  
Usually these things are settled before the suit is launched. (There's  
a bunch of steps that ING would go through, starting with a standard  
Cease  Desist letter.)


The interesting thing is that you can't easily argue it's a trademark  
infringement if the elements are functional. By definition, trademark  
(and trade dress) elements have to be non-functional, which is why we  
don't see more of these types of suits on web sites.


However, that's a defense, which means that PNC will have to spend a  
lot of money in court to protect the use of the orange balls. That's  
why I'm surprised it's gotten this far -- I'm betting it's not worth  
it to keep them orange. But, what do I know?


Jared

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Re: [IxDA Discuss] ING sues PNC over alleged similarities of Web sites

2008-08-15 Thread Jared Spool
Standard disclaimer: IANAL. Everything I know about trademark law and  
the tests come from the information I've gleaned from lawyers as I've  
prepared for my expert testimony. I'm sure there is much more I don't  
know.


The following are the eight factors that most courts look at for  
likelihood of confusion:


1. the similarity in the overall impression created by the two marks  
(including the marks' look, phonetic similarities, and underlying  
meanings);
2. the similarities of the goods and services involved (including an  
examination of the marketing channels for the goods);

3. the strength of the plaintiff's mark;
4. any evidence of actual confusion by consumers;
5. the intent of the defendant in adopting its mark;
6. the physical proximity of the goods in the retail marketplace;
7. the degree of care likely to be exercised by the consumer; and
8. the likelihood of expansion of the product lines.

[From this list, you can see why ING has a good reason to be going  
after PNC. PNC's not got much to stand on here, from my limited  
exposure to the fact.]


Usability testing would only help with #4 and maybe #7. The rest is  
done by the courts (judge or jury).


If only one test passes (suggests a likelihood of confusion), the  
judge/jury could rule in favor of the infringement.


If you were to do usability testing, it would have to stand up through  
a heavy cross examination. Practically every case I've been solicited  
on has suggested testing. And it's almost always disqualified because  
to make it rigorous enough for court would be impractically expensive.  
So, they tend to just rely on expert testimony -- still expensive, but  
much cheaper (since you still need the expert testimony to explain and  
back up the testing).


Remember, failing the tests are just a defense. Ideally, you avoid  
needing a defense, since it's extremely costly. That's why so many  
cases are settled.


Jared

On Aug 15, 2008, at 5:19 PM, Charles B. Kreitzberg wrote:


Hi Jared:

I've often thought that one way to defend this type of suit would be  
to
conduct usability testing to see if, in fact, there was confusion.  
There was

a similar suit against a small company called teracycle by Scotts
Fertilizer. Personally, I didn't see the similarity. But it ought to  
be a

question that could be answered empirically.

Charlie


Charles B. Kreitzberg, Ph.D.
CEO, Cognetics Corporation


-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of  
Jared

Spool
Sent: Friday, August 15, 2008 4:49 PM
To: G. Jason Head
Cc: [EMAIL PROTECTED]
Subject: Re: [IxDA Discuss] ING sues PNC over alleged similarities  
of Web

sites

On Aug 15, 2008, at 4:16 PM, G. Jason Head wrote:


Interesting enough it has to do a bit with the user interface on the
PNC Virtual Wallet site:

The site features several orange balls used to highlight products  
and

services PNC offers. ING alleges that PNC's use of the orange balls
could confuse customers who associate the orange balls with ING.

More info on the Post-Gazette site:
http://www.postgazette.com/pg/08228/904608-100.stm


Yup. Trademark infringement. Surprised that PNC went ahead with it.
Usually these things are settled before the suit is launched. (There's
a bunch of steps that ING would go through, starting with a standard
Cease  Desist letter.)

The interesting thing is that you can't easily argue it's a trademark
infringement if the elements are functional. By definition, trademark
(and trade dress) elements have to be non-functional, which is why we
don't see more of these types of suits on web sites.

However, that's a defense, which means that PNC will have to spend a
lot of money in court to protect the use of the orange balls. That's
why I'm surprised it's gotten this far -- I'm betting it's not worth
it to keep them orange. But, what do I know?

Jared

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Re: [IxDA Discuss] ING sues PNC over alleged similarities of Web sites

2008-08-15 Thread Jared Spool


On Aug 15, 2008, at 8:53 PM, John Vaughan wrote:


Cool.
The usual flock of parasitic sheissters manages to engineer yet  
another

frivolous lawsuit.
So now we can't use round orange shapes 


Um, no.

You just can't use round orange shapes to represent elements of a  
financial services product and then try to compete against ING who has  
made round orange shapes integral to their look.


Feel free to use round orange shapes for anything else.

Jared

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Re: [IxDA Discuss] ING sues PNC over alleged similarities of Web sites

2008-08-17 Thread Jared Spool


On Aug 16, 2008, at 12:49 PM, Jenny Wallace wrote:

this actually reminds me of something i brought up to my manager  
yesterday.
i remarked that i wonder if it will ever be the case that companies  
will

trademark things such as their taxonomy. for instance - i could steal
shopping.com's categorization and mimic it - would that be wrong or IP
infringement? does anybody think it will ever come to this?



The answer is No and Yes.

Trademark is unlikely for a taxonomy, because it protects the brand.  
The only reason they'd choose to pursue a trademark case is if the  
taxonomy because representative of the brand. For example, if it had  
elements in it that were unique to that business (special brand  
categories), then it might be a direct piece.


However, that might not even work, because one of the rules of  
trademarks is that the pieces can't be functional in and of  
themselves. So, since you click on categories, you can't really claim  
them non-functional. So, I'm thinking that eliminates a claim of  
trademark infringement.


Patents are another possible IP protection and the IP space I'm least  
familiar with, but if you can claim your taxonomy is a new invention,  
you can submit it for patent. These days, the patent office waits  
forever, then approves many of the patents, letting the court system  
decide if it truly a new invention or not. (They've been accepting  
patent applications for Yoga positions, so anything is game.)  
Defending a patent in court is horrendously expensive, so you have to  
be really serious about protecting it that way.


Copyright infringement is probably the most likely. There's precedent  
for this: Lotus won a case over Bourland for the Lotus 1-2-3 command  
structure. (There was also an Apple v. Microsoft Look  Feel suit that  
Apple lost, but that was mostly because the judge decided that Apple  
was reneging on a previous licensing deal.)


Copyright protects the expression of an idea and so, it's possible,  
someone could argue that their taxonomy was an expression and be  
protected by copyright. There is a notion of fair use, but that's a  
defense (again -- very expensive to prove), so settlement is more  
likely. I could easily see something akin to the Dublin Core that is  
privately developed, thereby protected through copyright.


If Shopping.com were to seek protection for their taxonomy, I think  
copyright would be the most likely method. However, they'd have to  
demonstrate that their particular expression of the taxonomy was  
infringed. Being that their taxonomy is very similar to many others,  
the defendants could argue that it's function and not art, and thereby  
doesn't pass the conceptual separability requirement.


Of course, none of this stops a lawyer from sending a cease  desist  
letter to someone for potentially violating an infringement. (See the  
fuss that happened with O'Reilly sent  CDs to folks holding their own  
Web 2.0 conferences.) In most cases, the assessment is they have  
bigger wallets to spend on lawyers than we do, so we have to cease   
desist because we can't afford to fight. One viewpoint is that this  
inhibits progress (because lawyers can bully around small creators/ 
inventors). Another is that it creates more creativity, since you have  
to be ingenious about your approach to a problem and duplicative.


So, I do think it will happen that someone will copyright a taxonomy  
and try to enforce it. In fact, I'd be surprised if it hasn't happened  
already.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] ING sues PNC over alleged similarities of Web sites

2008-08-18 Thread Jared Spool


On Aug 18, 2008, at 9:28 AM, Alan Wexelblat wrote:


You would be free
to use that taxonomy, provided you did not copy other protected
elements, such as visual design - which is what I think the
subject-named case is about.



The ING / PNC trademark case is about the brand representation implied  
by the visual design. ING isn't alleging that PNC copied their visual  
design. ING is alleging that PNC is trying to create confusing in the  
marketplace by using similar design elements. That's the nature of a  
trademark case.


Just like we often think it's important that people understand the  
nuances and subtleties between different types of design, I believe  
it's important that we understand the nuances and subtleties between  
these different types of intellectual property protections. At some  
point, we're likely to have a conversation with a lawyer or someone  
else looking out for our behalf and it would be good to have a solid  
understanding of the concepts and how they work.


Jared


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Re: [IxDA Discuss] Pandora to possibly shut down?

2008-08-18 Thread Jared Spool


On Aug 18, 2008, at 5:40 PM, Andrei Herasimchuk wrote:


http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503367.html

Discuss.


What aspect would you like to discuss?

I think that it sucks, because I enjoy Pandora and Last.fm (which I  
assume will fall prey to the same rules), but it's within  
SoundExchange's rights to control the license fees and, for some  
reason, they think this is best for their constituents.


Frankly, we've been through this before and SoundExchange is like the  
dutch boy trying to stick his finger in the dyke. Eventually, a new  
model will spring forth (probably one where individual artists  
circumvent the labels and their control structure) and the music will  
find its way to the consumer.


After all, with the exception of the small number of bands that make  
money through their album sales, bands do better at using music to  
promote live gigs.


That's my take,

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Rugby.com

2008-08-18 Thread Jared Spool
Having spent a ton of the last 10 years of my life studying the  
usability of e-commerce sites, I can tell you that it's impossible to  
discern usability without understanding the goals of the business.


It's possible that Ralph Lauren won't measure the success of this site  
in revenues (because they want to push those through their retail  
channels and distributors), instead see it as more of a product  
showcase with a well-if-you-really-want-to-thrust-your-platinum-card- 
in-our-direction attitude.


That said, I can see a pile of things I'd look for in usability  
testing, such as product descriptions and completeness of the process.  
But, as a showcase, the latency issue may be less than if someone is  
trying to purchase a complete wardrobe as they get ready to head off  
to Philips Exeter to meet with Buffy and Bif.


(I find it difficult to look at this site without thinking of this  
video: http://www.youtube.com/watch?v=PTU2He2BIc0)


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks


On Aug 18, 2008, at 2:13 PM, Sterling Koch wrote:

I didn't get the errors, but I confirm Shep's latency issues.  It's  
hard to get past that to comment as to the site's usability.



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Re: [IxDA Discuss] Rugby.com

2008-08-18 Thread Jared Spool
Being that my offices are a stones throw away from Philips Andover  
(where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school)  
and I drive through the campus every day, I can say they do wear  
exactly this wardrobe.


I'm going to bet that the kids aren't necessarily the buyers in this  
relationship. There's an entire network of supply chain to get to them.


However, without talking with the marketing manager, it would be hard  
to decide what the biz goals for the site are.


Jared

On Aug 18, 2008, at 7:07 PM, Will Evans wrote:

But, as a showcase, the latency issue may be less than if someone  
is trying to purchase a complete wardrobe as they get ready to head  
off to Philips Exeter to meet with Buffy and Bif.


(I find it difficult to look at this site without thinking of this  
video: http://www.youtube.com/watch?v=PTU2He2BIc0)


You are partially right - to Ralph Lifschitz chagrin - prep school  
kids don't wear ralph lauren - their target market is very very  
different from the bif and buffy folks you see on that showcase site.


That said - I want to know what the goals are for the site. Knowing  
their target audience, i very much doubt they are surfing from the  
high school dorm room from their macbook up in exeter nh.





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Re: [IxDA Discuss] Rugby.com

2008-08-19 Thread Jared Spool
Philips doesn't have a uniform. The kids seem to dress like they've  
just walked out of central casting.


Jared

On Aug 19, 2008, at 8:56 AM, Will Evans wrote:

I was referring to the Brand - not to the style. When I went to  
school (a long long time ago), brands weren't allowed - and the only  
logos students could wear was the school one. No doubt the uniform  
is required.


On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool [EMAIL PROTECTED] wrote:
Being that my offices are a stones throw away from Philips Andover  
(where G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school)  
and I drive through the campus every day, I can say they do wear  
exactly this wardrobe.


I'm going to bet that the kids aren't necessarily the buyers in this  
relationship. There's an entire network of supply chain to get to  
them.


However, without talking with the marketing manager, it would be  
hard to decide what the biz goals for the site are.


Jared


On Aug 18, 2008, at 7:07 PM, Will Evans wrote:

But, as a showcase, the latency issue may be less than if someone  
is trying to purchase a complete wardrobe as they get ready to head  
off to Philips Exeter to meet with Buffy and Bif.


(I find it difficult to look at this site without thinking of this  
video: http://www.youtube.com/watch?v=PTU2He2BIc0)


You are partially right - to Ralph Lifschitz chagrin - prep school  
kids don't wear ralph lauren - their target market is very very  
different from the bif and buffy folks you see on that showcase site.


That said - I want to know what the goals are for the site. Knowing  
their target audience, i very much doubt they are surfing from the  
high school dorm room from their macbook up in exeter nh.




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--
~ will

Where you innovate, how you innovate,
and what you innovate are design problems

-
Will Evans | User Experience Architect
tel: +1.617.281.128 | [EMAIL PROTECTED]
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
-




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Re: [IxDA Discuss] User value or clutter?

2008-08-26 Thread Jared Spool


On Aug 24, 2008, at 6:16 AM, Rob Enslin wrote:


I'm questioning the value (to the website users) of having a permanent
count-down clock on the website?


Put it in the top 15% of the home page. Nobody ever looks there. It's  
the perfect place to put things you don't need your users to see. :)


Jared

Jared M. Spool
User Interface Engineering
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Re: [IxDA Discuss] Clients are funny

2008-08-26 Thread Jared Spool


On Aug 26, 2008, at 12:39 PM, Robert M. Fein wrote:

Does anyone know of a reputable (to ad buyers and marketers)  
usability report stating that users scroll? and that being below the  
fold doesn't hurt click thru or uptake (or at least much)?


Don't know about it being reputable.

But it's been done:
http://www.uie.com/articles/page_scrolling/

Wrote it in 1998. Not much has changed since.

Jared

Jared M. Spool
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[IxDA Discuss] Rugby.com

2008-08-28 Thread Jared Spool

More insight on what they're trying for:

http://www.internetretailer.com/article.asp?id=27601

Rugby.com, up until now a brochure site, joins RalphLauren.com as the  
retailer’s second e-commerce site for apparel and accessories. The  
site will provide several interactive Web 2.0 features, including  
videos that let shoppers click images of garments in the videos to get  
more product details and the option to make an online purchase.  
Dynamic product videos are designed to show how apparel items fit and  
move on a person.


“We are thrilled to extend Rugby’s reach to a larger audience,” says  
David Lauren, senior vice president of advertising, marketing and  
communications at parent company Polo Ralph Lauren Corp. “Rugby.com  
presents a dynamic online shopping experience by recreating our unique  
retail environment in an innovative and impactful way on the Internet— 
we are engaging our customer like never before.”


Rugby.com’s front-end customer experience environment was developed by  
Ralph Lauren’s Interactive Creative Group with GSI Commerce Inc.  
supporting the checkout process, a Ralph Lauren spokesman says. A  
“Make Your Own” feature, for example, will let shoppers customize  
shirts with particular Rugby logos, color patterns and monograms.


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Re: [IxDA Discuss] Need some help with Drop Down values

2008-09-01 Thread Jared Spool


On Aug 29, 2008, at 5:56 AM,  Sonal Nigam wrote:

I would like to know about the drop down values for the forms that I  
have
been creating recently. The values are only Yes and No for the  
dropdowns
varying from 5-9 in number in a single form. I just want to know how  
best it
is to provide the user with a YES, NO and I don't KNOW as the values  
for
dropdown? Any best practices regarding whether the I dont know  
should or

should not be provided to the user? Will it confuse them? Assist them?



Hi Sonal,

In general, if I were designing forms with Yes, No, and I don't  
know, I'd probably use radio buttons instead of drop downs.  
Ergonomically more efficient and cleaner in the design.


As Chauncey suggested, if you could share some sample questions, it  
might be easier to answer your main question.


Jared


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Re: [IxDA Discuss] How to Post a question

2008-09-02 Thread Jared Spool


On Sep 1, 2008, at 11:22 PM, Pravat Ranjan wrote:

I would like to post some of my questions to answer. Please let me  
know how

could I post my questions in IXDA discussion.


You just did.

Do it again.

Jared


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Re: [IxDA Discuss] A New Browser: Google Chrome

2008-09-03 Thread Jared Spool


On Sep 3, 2008, at 2:27 AM, Andrei Herasimchuk wrote:

True. But the entire web has been like that up to this point. What  
people make for Chrome by nature works for the other browsers. So  
there'll be nothing inherently unique for it near as I can tell. The  
question will seem to ride on pure performance: Is something fast  
enough to make it worth switching? I mean... outside of that, what  
the compelling reason for normal users to change? Seriously?


This isn't a user switchover play. It's a developer play. That's clear  
from the comic book which was aimed only at people who could  
appreciated segmented process management, fast garbage collection, and  
an integrated real-time compiling virtual machine.


Yes, all these things have been around for years. Hell, I had them on  
my Symbolics 3600 in 1985.


What made them cool then and what makes them cool now is that these  
are grown-up tools for serious development, something that has not  
been present in the browser space before. And developers *will* do  
something with them.


If we're talking about loading CNN.com 1 second faster than it  
already does, I'm just not sure. Maybe that's enough? I honestly  
don't know. (And yes, when I hit CNN.com, the site renders on my  
MacBook Pro in less than 2 seconds generally speaking.)


We're not talking about CNN loading 1 second faster. We're talking  
about applications more sophisticated than Gapminder (http://tinyurl.com/5o5jsp 
) loading and running as fast as CNN.com, not running out of memory,  
and being stable for days on end.


So, whether people migrate to Chrome or not, every browser  
developer is going to pay attention to how Chrome works and we'll  
see the good parts go forward.


How so? For speed only? Again, what does Chrome provide that is  
inherently unique? It's very premise is that what you make for it  
works for other things since it's standards and opensource based,  
right?


The world of sophisticated web app development right now is full of  
hacks. Some of these are because of browser incompatibility (which  
Chrome, because it's based on webkit, fixes a little, but not  
completely). But many of these are because of performance.


Hacks take time to implement, debug, and maintain. That's time away  
from more important activities. Eliminate the need for hacks and you  
can apply the resources to innovative interactions and technologies.


Now, if Google decided to take purposefully *away* from being just  
another browser, I'd get excited. In this regard, things that you'd  
need in Chrome would be:


* Multiple window support
* Sme form of clipboard data transport support, with the ability to  
go to the OS, other windows, drag and drop to desktop, etc.
* Ability to let devs to completely take over all keyboard  
interaction, no matter what defaults to the browser itself are
* OS services that give you access to the hardware; file save, etc.  
(I don't know enough about Gears, so I admittedly need to catch up  
on that)
* Palette windows and other OS windows like alerts and print  
dialogs, etc.


You need to read up on Chrome and AIR. Between the two, you now have  
all of these things in some form. (This spring, Adobe was demoing drag  
 drop to/from the desktop, cut  paste (using the OS pasteboard  
servers), file save, local resource utilization (like print dialogs),  
etc.) It's there. And folks like Nasdaq and Fedex are already  
developing apps that make use of it.


I think this is a key point. I expect that AIR and Chrome are  
signaling a major change in capabilities for developers. Interaction  
designers need to be on top of this, so they can be there to help make  
great designs. Otherwise, we'll be back in the world of we  
implemented it because we could experiences.


Then I'd get excited. Then you can do things that are even more app  
like while also having a lot of web technologies available to you to  
round out what you can build from stuff you're already developing  
for the web (which is lot more than it used to be these days). The  
trick here that Google has to play is how to make it divergent but  
not so much, right? How can it move away from normal web browser  
experiences while still letting people do enough of what they want  
with a browser?


Again, doesn't matter. The fact is that MS won't let the critical  
features in chrome be absent from IE9. Nor will Mozilla.


Doesn't matter if Chrome gets any serious marketshare here. What  
matters is the proved the underlying tech could be done. And that's  
how they are selling it.


If you know anything about how operating systems work, you'll  
recognize that they've put all the essential components into the  
browser. Years ago, someone (was is Marc Andreeson? Maybe Steve  
Gillmor?) said that the browser will become the next operating  
system. Chrome seems to have all the essential components of an  
operating system built in.


And yet, they made basically a web browser. Not 

Re: [IxDA Discuss] Jazzy point for a UX pitch to a bank

2008-09-03 Thread Jared Spool


On Sep 3, 2008, at 8:33 AM, Trost Ann-Marie wrote:

I'm doing a UX project pitch to a bank.  It includes going mobile.   
Right now, our ppt. is a little flat and wondered if you all might  
have a jazzy, shazam point or two that has been effective.  Our case  
studies are solid but just no pop on huge ROI of why they need to  
sign up now (at least at my read of it).


Here's my suggestion (based on virtually no information about your  
project): Rewrite your ppt to make *no* mention of User Experience,  
Design, or Usability. Also, nuke your case studies.


Instead, focus it entirely on things that your client has identified  
are the critical challenges in their business. Talk about their issues  
in their language.


The largest usability testing project we've ever done ($750,000 for 72  
users with a user remuneration budget of $95,000) we won with a 7 page  
proposal that never mentioned the word usability once. It talked  
completely about the client's current problems and how, if we knew  
more about the customers, we could get them to spend more money.  
(There were no case studies and the About UIE section was 2  
sentences long.)


If you really want to be radical, nuke the ppt entirely and don't talk  
for more than 30 seconds in the first 10 minutes of your time with the  
client. Instead, just keep asking questions and let them explain their  
issues to you.


If you want to be truly as radical as we are, make your 30 seconds of  
talking be, You guys seem really smart and with-it. You've got a good  
team and you've done some amazing stuff. I don't see why you think you  
need us. What could we possibly do for you that you can't do  
yourselves? Then sit back as they work really hard to pitch to you  
why they should be your client. That's how we roll.


:)

Hope that helps,

Jared

Jared M. Spool
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Re: [IxDA Discuss] A New Browser: Google Chrome

2008-09-03 Thread Jared Spool


On Sep 3, 2008, at 11:02 AM, Andrei Herasimchuk wrote:

I think this is a key point. I expect that AIR and Chrome are  
signaling a major change in capabilities for developers.  
Interaction designers need to be on top of this, so they can be  
there to help make great designs. Otherwise, we'll be back in the  
world of we implemented it because we could experiences.


The thing I think you are missing is that Chrome is still a  
browser. That's the crux of problem. Unless Google makes an  
explicit break from being a web browser and being more of an  
application environment, all I see is a 4th browser that I have to  
worry about for compatibility checking. That's not what the web  
design world needs right now.


Worse, if Google adds new functionality that is only available in  
Chrome, then we have the Microsoft IE situation from 2000-2005 all  
over again, and even Microsoft lost that battle. So if Chrome is  
purely web standards based, what exactly is new about it other than  
performance?


I'm not saying it's not cool. I'm questioning what we're supposed to  
do with it, and if it's browser #4, I can pretty much tell you not  
much new is going to be done with it. All we'll do is build stuff  
that works across all the browsers, and be happy it's faster on  
Chrome. I'm not sure how that makes for innovative work.


If Chrome is a competitor to AIR then LOTS can be done with it.


Ok. I get where you're coming from and I think we agree.

My understanding is that Chrome is a platform that lets things like  
Gears and AIR run more effectively. It should be compatible, just more  
robust and less hacky. Gears and AIR run everywhere (except on my  
iphone, but that's a different problem), so this just lets them run  
better.


But, we've now left the realm of what I know and are in the realm of  
conjecture (at least for me). I'll wait and see if Chrome actually is  
something more than Browser #4. (Does that demote Opera to #5?)


Jared



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Re: [IxDA Discuss] A New Browser: Google Chrome

2008-09-04 Thread Jared Spool


On Sep 4, 2008, at 6:16 PM, Dave Malouf wrote:


I should never have to see anything by a reference that says,
Gmail. This is just like what is on my desktop that says
Outlook.

AIR does this, why shouldn't chrome?


Gears does this too. That means Chrome does it.

Jared


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Re: [IxDA Discuss] Firefly

2008-09-05 Thread Jared Spool
I'm so different than you guys. I had immediately come up with a  
Summer Glau joke and thought, no... I shouldn't.



On Sep 5, 2008, at 1:09 PM, Sterling Koch wrote:


Same here.

The lesson for all usability peeps is, of course, to disuade clients  
from naming their products after tv shows with near-cult status.



- Original Message 
Sent: Friday, September 5, 2008 9:44:26 AM
Subject: Re: [IxDA Discuss] Firefly

Me too - I was going to say - definitely purchase it - one of the  
best shows

of the last 10 years. Well worth the price of the dvds.

On Fri, Sep 5, 2008 at 12:38 PM, Evan K. Stone 
[EMAIL PROTECTED] wrote:


darn. I thought this was going to be about the TV show...

...oh well.



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[IxDA Discuss] Interview with Google Chrome Team

2008-09-06 Thread Jared Spool
For anyone interested in trying to revive the IxDA dead horse called  
Google Chrome, Steve Gillmor had an excellent interview with the  
product manager and UI developer. Lots of things we discussed here  
were talked about in the interview, confirming my thinking on where  
they are going.


Gillmor's synopsis: http://tinyurl.com/5bv645
The audio of the interview: http://tinyurl.com/64bcbz

Jared

Jared M. Spool
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Re: [IxDA Discuss] Interview with Google Chrome Team

2008-09-06 Thread Jared Spool


On Sep 6, 2008, at 9:33 PM, Andrei Herasimchuk wrote:

That's where the breakdown occurs for me. Web apps currently work in  
an SDI mode, and a fairly limited SDI mode at that. You can't take  
over the keyboard interaction, you can't make floating palettes or  
slave windows that are aware of each other to pass data via a common  
pipe, and you can't do other things like use OS alerts, OS dialogs,  
etc. And web apps in that SDI model have to worry abut the address  
bar, the back button, and other browsing interactions resident  
inside a web browser that have nothing to do with more tool oriented  
application interactions.


Yah, yah, yah.

However...

First: Gears could do those things and does some of them already. One  
of the things from the interview I found interesting was that Chrome  
is optimized for Gears, but Gears is also a middle-ware package for  
the other browsers. I think that's a fascinating strategy to make  
things work.


Second: I'm betting that somewhere between 65% and 80% of the  
applications that are built today *could* operate in an SDI model.  
Granted, it's nice to have floating windows, but apps with those types  
of interaction modalities are fairly advanced. UPS, for example,  
doesn't need that kind of interaction model for their WorldShip app,  
which is sophisticated in functionality, but straight forward in terms  
of the demand on UI modalities. Even something as sophisticated as  
Salesforce can get away with an SDI model for 90% of what people try  
to do with it. (And Flash/Flex/AIR can provide the rest.)


Not everyone builds a sophisticated tool for manipulating artwork.  
Many just build tools for manipulating customer data.


But there is a big difference between Chrome being Browser #4 and  
Chrome being a new application platform that happens to use  
OpenSource web technologies but plans on making a clean break from  
being a browser. As I'm sure you might have guessed... I wish they'd  
do the latter.


There's a third possibility, which is what I heard in the interview:  
Chrome is a stimulus for a competitive response by the other big  
browser producers. It came out that Sergei Brin/Google would consider  
Chrome a success if MS IE9 adopted the core components from the Chrome  
open source set.


I think that's really where I think this is heading and why I'm  
excited about it.


Jared

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Re: [IxDA Discuss] Interview with Google Chrome Team

2008-09-06 Thread Jared Spool

On Sep 6, 2008, at 8:41 PM, Daniel Szuc wrote:


What if Chrome was simply a stepping stone towards a Google OS?

What if some of the principles in the Google apps to date suggest not
having to rely on the need for deeper functions?

One trend is to be able to serve up applications that have a few key
simple functions that people use more regularly with the ability to
switch on more features as needed.


What's interesting about the interview is that the product manager  
said that the reason there is no Mac or Linux version yet is that  
they've optimized the existing beta heavily to Windows.


He also said that Android, which *is* a Google OS, isn't using Chrome  
for the same reason. They are using the same rendering engine, WebKit,  
but have different UIs and components because their OS environment is  
very different.


I thought that was very interesting and telling about Google's view.

Jared



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Re: [IxDA Discuss] Fonts and paper prototyping

2008-09-07 Thread Jared Spool


On Sep 7, 2008, at 10:40 AM, Will Evans wrote:


I would stay away from comic sans, even if completely appropriate for
the medium, message and audience if for no other reason than to avoid
the scorn of visual and graphic designers. It has, justly or not,
acquired the patina of peewee herman caught in the peep show. It has
become the 'toughskins' of typefaces.


http://www.collegehumor.com/video:1823766

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Re: [IxDA Discuss] What's the right default font size for a website?

2008-09-10 Thread Jared Spool


On Sep 10, 2008, at 2:47 AM, Yohan Creemers wrote:


Font-sizes are easy to test in a usability test and easy to adjust to
the test results.


This is where one of the big benefits of remote testing come through:  
You can see the user's screen and browser configurations, to see if  
they have adjusted their resolution or are using any of the zooming  
capabilities of the system.


Jared

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-21 Thread Jared Spool


On Sep 21, 2008, at 9:09 AM, David Malouf wrote:


So no one has still convinced me that FB is obsolete.


I don't think Facebook is obsolete. (I don't even know what obsolete  
means in this context. Is eBay obsolete? Amazon?)


I do think that Facebook has yet to produce a meaningful business  
model. And this is a huge problem.


Sure, it gets a ton of traffic (http://tinyurl.com/3nqov6) and has  
high average stays (http://tinyurl.com/3nqov6). But few of those 41m  
people a month actually produce any revenue for the site.


Until the site has a mechanism to pay for the servers, the rent, and  
the almost 1000 employees, I really don't think they have long term  
prospects. Eventually, the investors will want the 10x returns on  
their investments. Where is that money coming from?


This is where it becomes relevant to IxD, in my mind. Every time  
Facebook has tried to change the design to open a space for revenue  
generating functionality, the users have borked. The users have made  
it clear they don't want ads in their feeds. They don't want Facebook  
using them as a sales reference (Your buddy, Jared, just bought shoes  
at Amazon -- you should too!). They want to stay connected, but not  
pay for that privilege.


(Twitter, btw, has the same issue.)

So, I don't think they are obsolete. But I don't think they'll make it  
beyond the next 10 years. Which makes them a passing fad, in my opinion.


Jared

Jared M. Spool
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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-21 Thread Jared Spool


On Sep 21, 2008, at 8:35 PM, Jarod Tang wrote:


A more interesting model maybe, use the relationship as a foundation
of some service, instead of make money directly on it, like, interests
group (music experience sharing, other stuffs, ...), and it's more
solid to build some bussiness on, by which the recommend mechanism is
critical.


yes, well, easier said than done. Monetizing that to meet their  
$15,000,000,000 valuation (or whatever the investors think they are  
worth today) will be really quite tricky.


Jared


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Re: [IxDA Discuss] Testing / Prototyping a faceted navigation

2008-09-22 Thread Jared Spool


On Sep 20, 2008, at 9:32 PM, Todd Moy wrote:


Let's assume I gave the participant the task of finding the hardcover
book Owls of North America by John P. Author. For simplicity's sake,
the only navigation entries available are the following facets:
Subject, Author, and Format. The participant could start on any of
these paths, and at any point filter down on any of the other facets.

Now, this situation leads me to think that I need to plan for at least
9 different possible interaction paths (3^3). This could really get
out of hand in a non-trivial example, of course. So, I'm interested in
seeing how this situation might be approached.

Thinking more broadly, I would think that testing something like tag
navigation might also incur the same challenge.


We've tested faceted navigation with paper prototypes by creating  
slices of pages for each facet. Also, in the testing, we knew the  
tasks (since we designed them), so were prepared for the likely facets  
the participant would choose.


You could do the same with an interactive prototype, but it would take  
a bit of coding effort. That's why we start with paper -- quick return  
on minimal investment with minimized risk.


Jared

Jared M. Spool
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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 21, 2008, at 6:48 PM, Kontra wrote:

I do think that Facebook has yet to produce a meaningful business  
model.

And this is a huge problem.



Wasn't for YouTube. Or Skype. Or MySpace. Etc.
Looking for multimillion-dollar pay-off problems?


Yah. Skype's worked out real good for eBay. And MySpace was a great  
investment for Newscorp. The writeoffs they've taken were all in the  
plan, right?


I don't think MS put $124 million into 12% of Facebook so that they'd  
make it back on a Google acquisition.


At least YouTube has advertising opportunities (albeit low) for  
Google. What's Facebook got?


How does Facebook deliver a return to their investors? Or do investors  
no longer care about getting their money back?


Jared

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 21, 2008, at 1:23 PM, Krystal R.Higgins wrote:


Out of curiosity, what's the best revenue-producing social
networking site model  (MySpace) so far?


eBay and Amazon.

Jared


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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 22, 2008, at 5:34 AM, David Malouf wrote:


But Jared, those are businesses that have ADDED social networking
(especially the Amazon case) as a means of adding value to their core
commerce business.


I don't know what added means. eBay, from day 1, had their community  
and reputation management system. Amazon, from day 1, had their  
reviews and ratings. Both of these are core social networking  
features, albeit different than the Can-I-Facebook-You? pickup-line  
approach.


So, your complaint about my bringing up eBay and Amazon is that they  
started with a viable business model instead of praying one appears to  
them in a burning bush before the investor money runs out? I guess I'm  
just lacking the faith that FB's mgmt has.



But to be honest, as an end user, if FB can last 10 years w/o a
viable business model. I could care less. In 10 years something else
will get my attention and so long as I can keep using FB the way I
have for free, it serves my needs quite well.


So, is that it? FB is just a decade-long experiment to disprove the  
Dunbar number theory? Once it's outlived its usefulness, we just let  
it plummet back into the atmosphere and burn?


I wonder if anyone has let the investors in on the nature of this  
experiment.


:)

Jared


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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 22, 2008, at 11:52 AM, Will Evans wrote:

There is a difference between sites that are Social Media Sites, and  
those that are Social Networking sites, although some do both. To  
the degree that a site encourages basic user generated content, but  
little else (ratings, comments, discussions, blog posts, images,  
video) as opposed to a Social Networking (connecting, friending,  
messaging) -- Some sites do some mix of networking and user  
generated content - some more than others - some blogs are really  
neither. If you can't comment on a post, rate a post, etc - than  
although it is user generated content - it's not social, for  
instance Seth Godin's personal blog is neither networking nor media  
because their are no mechanisms for connection of communication.


Blah.

Now we're killing kittens. (As in Every time you define a web 2.0  
concept, God kills a kitten. Please! Remember the kittens!)


So, Netflix lets you review and rate movies. So it's a social media  
site? And it let's you friend people (or connect to existing friends)  
and message them with specific recommendations. Does that make it a  
Social Networking site?


BTW, Amazon lets you do the same things. As does eBay. And  
BankofAmerica.com has some of these features. What *isn't* a social  
media or social networking site?


(See if you can answer that without killing any more kittens. :) )

Jared


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Re: [IxDA Discuss] Next previous button order

2008-09-22 Thread Jared Spool


On Sep 22, 2008, at 10:50 AM, Brett Lutchman wrote:


thank you for your private message.


And thus ends another episode of As The List Churns.

Tune in next week, when we'll hear David say, ... but design is more  
important than sex!




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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 22, 2008, at 12:44 PM, Christine Boese wrote:

What if the whole idea of a revenue model is the wrong question?  
Coming in
from left field here, but does anyone ask, What is the revenue  
model of the

Boston Commons? The town square?


I see.

So the $496,000,000 that has been poured into Facebook by Microsoft,  
Li Ka-shing, and the other venture capitalists should be thought of as  
a public-service project?


Jared
 


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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-22 Thread Jared Spool


On Sep 22, 2008, at 4:05 PM, Fredrik Matheson wrote:

In my view, Facebook is an elegant ruse. On the surface, it's a  
social
utility that connects you with the people around you. Further down,  
it is
more likely a machine that motivates regular people to connect,  
converse and
share, and finds a way to extract valuable data from the millions of  
ongoing

conversations.


Hee. Who woulda thought all those super pokes and vampire bites would  
be worth millions some day?


Jared

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-23 Thread Jared Spool


On Sep 23, 2008, at 3:27 PM, Kontra wrote:


Are you saying Skype is/was a pyramid
scheme because they sold to eBay? Even if the scheme of the  
founders and
shareholders were to sell their company to a larger entity as soon  
as they

can?


With what they know today, do you really think eBay would make the  
same investment again?


Jared

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-23 Thread Jared Spool


On Sep 23, 2008, at 9:23 PM, Brett Lutchman wrote:

Google has no plans on making an immediate profit off of the  
companies they

absolve.
They are buying out all major 'virtual domain' property and services.


I have no idea what that actually means.

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-23 Thread Jared Spool

Apparently, not a disciple of Webster.

On Sep 23, 2008, at 10:39 PM, Brett Lutchman wrote:


Ahh! I see!  In my church the word literally means To own.

On Tue, Sep 23, 2008 at 10:23 PM, Tim Au Yeung [EMAIL PROTECTED]  
wrote:


The confusion doesn't stem from the concept (which is merely  
another way of

expressing monopolist behavior) but the usage of the word absolve.


Brett Lutchman wrote:

Google has no plans on making an immediate profit off of the  
companies

they
absolve.
They are buying out all major 'virtual domain' property and  
services.



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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-24 Thread Jared Spool
Nowadays, people assume absolve means being 'forgiven',  but it  
actually doesnt.



And by people, you meant every dictionary. http://tinyurl.com/3kggqo

Ok. Let's say absolve means to own in your galaxy. I still have no  
idea what you're talking about.


Jared


On Sep 24, 2008, at 5:41 AM, Brett Lutchman wrote:


Apparently, not a disciple of Webster.

Maybe, Maybe not, the English language has crumbled so much that  
many definitions have been lost. I'll explain.

Absolve- You simply think it's forgiveness or remission of sin.
The word actually means: To declare ownership.
Long, long ago, not in a galaxy far, far away, the term 'Slave' was  
an actual job position. These days if I say slave, people  
immediately think of whites oppressing blacks.
If you were to owe me a sum of money but couldn't pay back, you  
would either be thrown in jail, would have to borrow from someone  
else to pay me back, sell what you have to pay me back or you could  
serve me to pay off your debt to me. If you chose to be my servant,  
I would legally 'own' you as an employee.
The term 'absolve'  meant I'm taking ownership of you and acquiring  
your services in order for you to pay back what you owed me.
Once the debt was paid off, you had 2 choices, you can either go  
back to being an independent person or you could enlist for another  
term as a slave, but this time you would be making a profit.
Often times, the relationship of the borrower to the lender grew in  
these times that the borrower ended up staying with the lender and  
began to generate a profit.
Nowadays, people assume absolve means being 'forgiven',  but it  
actually doesnt. It simply meant you were paying your debt off with  
your services with an employee status.
Same thing today, If I'm a big company and I buy you out, I'm buying  
your good and bad. I'm buying out your business, services and debt.  
I've absolved your corporation and everything you have accomplished  
to date. This is really not that big of a deal. Other words could be  
used instead of absolve.



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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-24 Thread Jared Spool


On Sep 23, 2008, at 10:09 PM, Kontra wrote:

With what they know today, do you really think eBay would make the  
same

investment again?



So now all MA has to be done under 20/20 vision? Some business  
decisions go

south. Imagine that!


Ok. So where is Facebook going? Is it purely a flip deal where  
Zuckerberg, et. al. are hoping that the inevitable MA acquirer  
doesn't do decent diligence? Or is there some semblance of a value  
statement they can talk to?


Jared

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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-24 Thread Jared Spool


On Sep 24, 2008, at 6:47 AM, Will Evans wrote:

Has anyone else read Amy Shuen's Web 2.0: A Strategy Guide and her  
discussion about Facebook and the the monetization of user generated  
value streams on social networks? For those interested - it does  
provide a good understanding about exactly why MS payed what they  
did for Facebook.


I think Shuen's work is brilliant. However, all I see with the MS  
investment is a Google/Yahoo-acquisition blocker.


Any attempts that Facebook has made to produce value beyond selling  
virtual gifts and poor-response CPM ads has been rebuffed by the users.


I don't see how the value of the user relationships turns into capital  
for the business.


It's possible I'm just dense about this and everyone else gets it. But  
to me, it feels a bit like the house of cards that's been holding up  
the mortgage biz for the past 6 years.


Jared


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[IxDA Discuss] Why Understanding Business Models is Important to Ix Designers

2008-09-24 Thread Jared Spool
Interaction design is hard enough to do when the business model is  
clear. When the designer knows exactly how making a better design will  
increase the value of the company, (thereby increasing the chances  
they'll get a raise if they do a good job,) it's still hard to know  
what to do.


All one has to do is look to Apple to see how this works. When iTunes  
6.0 came out in January of 2006, they introduced a feature called the  
mini-store, which, for all practical purposes, bombed. (http://tinyurl.com/4snt6f 
)


This past month, in iTunes 8, they reintroduced the same business  
model, this time with a different interaction design called the  
Genius. It looks like this new design of the old mini-store is going  
to be a big contributor to Apple's next year of revenues. (How much?  
Well, they are now selling more than 1 billion songs each year. The  
Genius functionality could easily add another 20%-30% on top of that.)


Some model, different design, huge increase in revenues.

When the business model doesn't match the user experience or (as we've  
been discussing in the insane-people's-death-match thread, aka  
Facebook Redesign) when nobody seems to understand what the business  
model is, the designer can't know if they are helping or hurting the  
company by creating a better experience for the user.


Creating a great experience can be an expensive investment. Unless the  
designer can clearly show the value of that investment, they'll be  
constantly fighting the forces of reducing costs to increase  
profitability. It's always cheaper to produce crap, so if you don't  
understand how quality factors into long term profitability, crap is  
what will win.


Designers that can't talk to value in the business model also can't  
explain why they themselves should be on the payroll.


This is why understanding the business model is essential to good  
interaction design.


[Sorry if you feel this was an obvious missive, but, from other  
conversations on this list, I felt it's something that needed to be  
said out loud.]


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] The New Facebook Redesign: The Beginning of The End?

2008-09-24 Thread Jared Spool


On Sep 24, 2008, at 5:03 PM, Kontra wrote:

Google extracts value out of mining network effects (PageRank) which  
is
increasingly the primary source of revenue for smart companies.  
FaceBook has
in just a few years managed to create the largest social network. If  
you
don't think that's going to make FB shareholders happy one day, then  
just

ignore it.


Yah, ok. You don't either.

:)

Jared


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Re: [IxDA Discuss] ADMIN (NOT):!!!!

2008-09-24 Thread Jared Spool
You can take the admin rights out of the boy, but you can't take the  
boy out of the admin role...



On Sep 24, 2008, at 5:40 PM, David Malouf wrote:


Hi everyone,

When it comes to IxDA as of Feb '08. I'm a nobody. I have no access to
anything technical or official in any capacity what so ever. Sending  
me all
your But my message didn't go through don't help either of us. It  
fills my

inbox unnecessarily, and your requests get delayed.

so if you have a problem with the list send a message to [EMAIL PROTECTED]
If you have a problem with the oranization send a message to [EMAIL PROTECTED]
or contact your favorite Board member:
http://www.ixda.org/about_leadership.php

Plain old regular interaction designer,
-- dave



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Re: [IxDA Discuss] Interesting site National Grid Floe

2008-09-24 Thread Jared Spool

On Sep 23, 2008, at 10:47 PM, Catriona Lohan-Conway wrote:


http://www.nationalgridfloe.com/

Anyone know who did it? LBI London?


Looks like Mullen here in the states.

http://adsoftheworld.com/media/online/national_grid_floe

Jared


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Re: [IxDA Discuss] 8 Ways to Save Design Conferences

2008-09-25 Thread Jared Spool


On Sep 25, 2008, at 1:44 PM, Gloria Petron wrote:


by Alissa Walker*
*

*Show's over, kids! Design conferences have become exercises in  
regenerated,
wasteful spectacle. A self-described conference junkie shows us how  
to bring

back the magic.*
http://www.core77.com/blog/featured_items/conventional_wisdom_eight_ways_to_save_design_conferences_10833.asp


From the about the author blurb:

Alissa Walker once attended 21 conferences in a 12-month period,  
honest to god.


Boy, what I would give to get my annual schedule *down* to only 21  
conferences.


Jared


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Re: [IxDA Discuss] practice vs. discipline roles vs. people

2008-09-25 Thread Jared Spool


On Sep 25, 2008, at 12:27 PM, mark schraad wrote:


That's odd. Over the last 10 years we have seen exactly the opposite.
In spite of better software, making the capabilities more available,
deep expertise is valued more in the marketplace than more general
skillsets... at least at the tactical level.


I wrote about this years ago in a piece called Specialists vs.  
Generalists:

http://tinyurl.com/2oba65

It's a matter of economics. Specialists exists in a world where the  
economy has enough demand for specialized skills that it can support  
them. Generalists exist in the rest of the world, where the economy  
doesn't have enough demand for someone to work in a single area 100%  
of the time.


And, as I said in the piece:

Now, don’t make the mistake a lot of folks make and confuse  
*specialization* with *compartmentalization*. While the former is  
about having the majority of your experience in a single discipline,  
the latter is about only having experience in that discipline. While  
Dr. Margles prefers to work on hands and wrists, he could, if the  
need arose work on other areas. In fact, if he was the only doctor  
on the island, you’d want him to be the one to deliver the baby. And  
his medical training and experience would ensure he does it  
successfully.


A compartmentalist isolates themselves from the other discipline  
around them, not really learning what they do or how they do it.  
Compartmentalism is bad for teams, because it means you have to have  
enough work to keep that individual busy within that discipline, and  
if needs shift or emergencies crop up, their value is dramatically  
diminished.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] practice vs. discipline roles vs. people

2008-09-25 Thread Jared Spool


On Sep 25, 2008, at 8:16 PM, Andrei Herasimchuk wrote:


On Sep 25, 2008, at 4:59 PM, Jared Spool wrote:

I wrote about this years ago in a piece called Specialists vs.  
Generalists


So what would have to say about generalists who have expertise in  
more than one area? Would you call that another form of  
specialization?


If I understand the question, I think you're asking about combined  
specialization.


Physiatry is a great example. This is a unique specialization that is  
made up of three other, previously completely unrelated,  
specializations: neurotherapy, pain management, and rehabilitation  
science. It's a growing specialty dealing with the long-term recovery  
issues from physical and nervous-system trauma.


While it was founded during WWII, it wasn't really practiced in any  
substantive way until the last 20 years or so. (Compare this to  
anesthesiology, which goes back to the 1840s, or surgery, which has  
been practiced since about 3300 BC. Physiatry is *new*.)


I expect we'll see combined specializations in UX emerging frequently  
over the next few years. We're already seeing people who specialize in  
both financial services UI design and user research. Or folks who  
understand UX activities in gaming environments.


Again, the economics will need to make it work. If the gaming industry  
can afford to hire these specialists and keep them busy 100% of the  
time, the specialization will flourish. But there has to be enough  
work within the organization to afford that.


Hope that helps clarify it,

Jared

Jared M. Spool
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Re: [IxDA Discuss] 8 Ways to Save Design Conferences

2008-09-25 Thread Jared Spool


On Sep 25, 2008, at 8:54 PM, Catriona Lohan-Conway wrote:


question is do you use the same presentation 21 times ;-)


Oh, I wish. That would make it so much easier.

No, I tend to create 10 or so new ones every year. I travel with 25 GB  
of presentation files. Sigh.


Fortunately, I tend to tell the same jokes in every presentation. That  
does make it easier.


Jared


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Re: [IxDA Discuss] 8 Ways to Save Design Conferences

2008-09-25 Thread Jared Spool
Hah! It's a chinese curse scenario (be careful what you ask for  
because you might get it)


On Sep 25, 2008, at 7:56 PM, mark schraad wrote:


show off


On Sep 25, 2008, at 7:50 PM, Jared Spool wrote:

Boy, what I would give to get my annual schedule *down* to only 21  
conferences.



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Re: [IxDA Discuss] practice vs. discipline roles vs. people

2008-09-26 Thread Jared Spool

Really nicely put, Jonas. I think you're right on the money.

This one point jumped out at me:

On Sep 26, 2008, at 3:12 AM, Jonas Löwgren wrote:

- I think there is a difference between adequate and outstanding  
interaction design ability.


This is true, no matter what you're talking about. There's a  
difference between adequacy and excellence in architecture, medicine,  
politics, and management.


And it's often overlooked by the foundations of the discipline. How do  
you identify the excellent within the field? How do you extract what  
makes them excel? How do you teach those elements to those that are  
merely adequate (or worse)?


This is one of the key things we're looking into for UX. I don't have  
any answers yet, but I think we've made some progress.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] 8 Ways to Save Design Conferences

2008-09-28 Thread Jared Spool

Hee.

Neither asking for advice nor boasting. The best phrase to describe it  
might be whining.


Jared

On Sep 28, 2008, at 8:18 PM, Christina Wodtke wrote:

This reminds me of a scene from James Thurber's The Pet  
Department. It shows a room completely covered with cats, and  
carries the text:

We have cats the way some people have mice.

to which the reply is:

So I see. However, I cannot tell from your communication whether you  
are seeking advice or just boasting.




On Thu, Sep 25, 2008 at 4:50 PM, Jared Spool [EMAIL PROTECTED] wrote:

On Sep 25, 2008, at 1:44 PM, Gloria Petron wrote:

by Alissa Walker*
*

*Show's over, kids! Design conferences have become exercises in  
regenerated,
wasteful spectacle. A self-described conference junkie shows us how  
to bring

back the magic.*
http://www.core77.com/blog/featured_items/conventional_wisdom_eight_ways_to_save_design_conferences_10833.asp

From the about the author blurb:

Alissa Walker once attended 21 conferences in a 12-month period,  
honest to god.


Boy, what I would give to get my annual schedule *down* to only 21  
conferences.


Jared



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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-01 Thread Jared Spool


On Oct 1, 2008, at 11:31 AM, Sachin Ghodke wrote:


There is this new trend of getting the site map below the fold by
listing all the links in the web site but to me i see no point of
doing this if the site as perfect navigation.


Exactly right.

There's a general perception that users *want* global navigation, but  
if you spend any time watching folks on sites, you quickly realize  
they are *only* interested in local navigation -- how do I get from  
*here* to *where I want to be*?


So, any effort to add global nav to a page is a senseless waste of  
pixels.


That's my opinion.

Jared




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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-01 Thread Jared Spool


On Oct 1, 2008, at 4:35 PM, Danna Hudson wrote:


There is this new trend of getting the site map below the fold by
listing all the links in the web site but to me i see no point of
doing this if the site as perfect navigation.


The main reason I as an IxD add navigation as text links in the  
footer is
because Search Engine bots eat the links up and it helps with  
cataloging the

website and SEO.

http://www.dailyseoblog.com/2007/06/importance-of-footer-text-in-seo/


There's a lot of misinformation floating around the SEO space on how  
the bots actually work.


This is likely to fall into that category.

Don't believe everything you read.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-01 Thread Jared Spool


On Oct 1, 2008, at 9:06 PM, Paul Eisen wrote:


There's a general perception that users *want* global navigation, but
if you spend any time watching folks on sites, you quickly realize
they are *only* interested in local navigation -- how do I get from
*here* to *where I want to be*?



So, any effort to add global nav to a page is a senseless waste of

pixels.

Jared, typically when I read your postings, I find myself nodding my  
head a lot in agreement. Not so this time. Am I misunderstanding  
what you mean by global nav? Research conducted at a now-defunct  
company I worked for in the dot com days (Immersant) showed many  
users commenting positively on seeing the full extent of the  
navigation - both global and local. Users appreciated gaining a  
sense of the scope from the global navigation, and, if it's  
comprehensive, engenders trust. I wonder if that's changed in the  
past 8 years. But even if it has, IMO the existence of the global  
nav still plays a critical role in enabling the user to navigate  
from here to where I want to be reliably and with confidence.


I know. People think I'm nuts about this. If you join that crowd,  
you'll be in the majority. Take comfort in the numbers.


Here's the logic:

The Big Assertion: Users are looking for something specific on the site.

If the user is on the page that has their specific target, then they  
don't need *any* navigation (either local or global).


If the page they're on doesn't have the target content, then they need  
to find scent (a link with good trigger words) to that content.


If good, clear local navigation gets them to target content, then they  
don't need any global navigation.


It's only when the local navigation fails that global navigation comes  
into play. If the global navigation has great scent, then the user  
will be ok. But, global navigation is usually pretty general  
(Products, Solutions), so it's only a process of elimination if it  
works at all.


If users are telling you that they really like your global nav, it's  
probably because your local nav is really poor. If your local nav was  
great, then the users wouldn't pay any attention to the global nav.


(Of course, if users are going to completely scentless elements, such  
as Search or the Site Map, it's probably because the scent is  
practically non-existent for their target content.)


I don't know how you measured that users appreciated gaining a sense  
of the scope from the global navigation, but when users are actually  
*using* a site, the #1 way to engender trust is to get them to their  
target content quickly (and make sure that content satiates their  
needs).


Again, I'm in a minority with this opinion. I've only come to it from  
watching a couple of thousand people work with sites. There are  
millions who I haven't watched, so, I'm probably missing a big piece  
of the data. :)


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 1:31 AM, Kontra wrote:

All this depends, unfortunately, on the definition of what a site  
map is.


No, not really, since the user doesn't have a definition to work from.  
They only have an expectation based on what they think they'll get  
when they click on the link.


Either they click or they don't. If they click, then it's the  
expectation, not the definition that matters. If they don't, none of  
it does.


And thus is the nature of rickrolling.

Jared


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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 2:18 AM, John Gibbard wrote:


Hmm, my only further addition to this would be to say what *harm* does
it do to have both a well-thought out primary nav and a strong global
footer? It's a safety net after all and if it adds any sense of
'completeness' what's a few pixels at the bottom of the page?



Good question.

My take:

A) it eats up team resources. None of these things are free to  
conceive, design, develop, and maintain. If they aren't adding value,  
why make the investment?


B) It eats up real estate. Every pixel needs to serve the design. If  
these pixels aren't adding value, why make the investment?


C) It possibly adds confusion. Barry Schwartz has showed us that the  
more choice we give people, the harder it is to choose, and the less  
likely they'll be satisfied with their choices. If it's making the  
experience more complex and less satisfactory, why make the investment?


These elements should have to fight for their right to be on the page,  
not get privilege by default.


Jared

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Re: [IxDA Discuss] Graphics to communicate usability process

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 8:46 AM, Guillermo Ermel wrote:

What do you people think about the use of theses diagrams to  
introduce usability in the design and develpment process?



Guillermo,

Personally, I think you're probably asking the wrong question.

I'd like to know more about where this question is coming from. What  
problem are you trying to solve? What have you tried before and what  
challenges are you trying to overcome?


Using generic notions of usability process to talk about introducing  
into the design and development process is like saying, Everyone  
should eat healthy and get exercise. Beyond over-generalized  
motherhood-and-apple-pie (apologies for the American-centric idiom)  
notions that every product should be as usable as possible, it's  
impossible to talk about any specifics without the context of what  
you're trying to accomplish.


The result is an Well, it depends answer -- something I find I hate  
saying. (We used to sell a t-shirt with this motto, but I pulled it  
because I felt it was too condescending.)


That's why I think you're struggling finding the resource you're  
seeking. It doesn't really exist beyond inapplicable generalities.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 8:30 AM, Sachin Ghodke wrote:


What I now feel, I should stick to after reading all this, I would now
use SiteMap only while discussing internally the
structure/skeleton of the website. This will provide my peers and
bosses the overview of the website and what shape its taking. And
also publish it to client for making them understand if I have
understood the links correctly and if we are on the same page. If we
use sitemap for this function I think it has more than served it
purpose of being one.


Yes, it is unfortunate that, in the world of information architecture,  
we have both sitemaps and site maps. Some day we'll learn not to  
overload terms.


Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
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Re: [IxDA Discuss] Ideas for acitivities for users at our annual conference.

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 1:57 PM, Benjamin Ho wrote:

We're having our annual user conference very soon and we're looking  
to have an interactive component to our presentation at the end  
where our users are asked to do something.


As for that certain something, we're not sure yet what to do.

We had thought of a design workshop but thought that wouldn't be too  
useful to have 20 some odd people argue about the merits of the  
design - it's better left to testing.


So I'm coming to you fine folks for ideas.  What kind of activity we  
can offer our users that make it entertaining and engaging?


I have ideas. Want to give a little more background on your company,  
the users, and your presentation? I bet one of the ideas I have might  
match.


Jared


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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 6:05 PM, Paul Eisen wrote:


Jared said:
Yes, but that's a problem with research. Perfect research (which,  
like
anything perfect, is only an ideal) would anticipate all the needs  
and

inform the design thusly.


Well, if we're going to get purist, then I'd contend after we've  
sampled the full population of users with our unlimited time and  
resources, our perfect research would reveal all of those atypical  
users who say something like, I'd really love to see an overview of  
the major sections, so I can insert some rationale here. So, even  
in the limit, maybe there's a reason to waste those pixels on the  
global nav.


hah! Touche!

Right after the More Cowbell crowd, I guess.

Jared


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Re: [IxDA Discuss] Site Map - How important is it as a link?

2008-10-02 Thread Jared Spool


On Oct 2, 2008, at 6:48 PM, Kontra wrote:

All this depends, unfortunately, on the definition of what a site  
map is.




No, not really, since the user doesn't have a definition to work  
from.




Did you even read what I wrote?


Yes.

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